G5AOT_SD_02.19_IL5.8I

Open Ended

See above

Multiple Choice

Which of the following is a source of marketing information used to understand customer needs?

• Surveys

• Advertising

• Product Design

• Logistics

Multiple Choice

What is one method companies use to improve their products and create more effective ads?

• Market Research

• Financial Audits

• Employee Training

• Supply Chain Management

Multiple Choice

What is the purpose of a survey?

• To entertain people

• To collect information from a group of people

• To sell products

• To teach a new skill

Multiple Choice

What is the process of gathering and analyzing information about customers, competitors, and trends called?

• Market Research

• Product Development

• Financial Analysis

• Advertising Strategy

Multiple Choice

What is customer feedback?

• A type of product

• Comments, opinions, and reviews shared by customers

• A marketing strategy

• A financial report

Open Ended

See above

Open Ended

See above

Open Ended

Why are sources of marketing information 

important for companies and customers?

Support your answer using evidence from the lesson.