5.3.1 Research

Writing: Research

Learners can:

• brainstorm possible PSA slogans

• finish researching and taking notes for the PSA project

• reflect on their project progress

• A slogan is a concise and memorable phrase that connects to a specific cause or product

• For example, when you hear Nike's® slogan, “Just do it,” you probably think of sneakers or playing sports.

  • Their brand is associated with movement and athletics, so it makes sense that their slogan is all about being active

• When trying to create a slogan, it is a good idea to use strong words that evoke emotion or create imagery.

• You could also create a slogan that rhymes or includes alliteration to help the audience better remember it.

Selecting a Slogan

• Companies can use specific words, images, and sounds to create memorable slogans.

• When creating a slogan, you also want to think about your audience's emotional connection to your content

• Some slogans focus on a sense of safety, honesty, or family in order to make the audience feel more at ease or trusting of the speaker

  • Examples: Olive Garden's® slogan is “When you’re here, you’re family”

  • State Farm's® slogan is “Like a good neighbor, State Farm is there”

Emotional Connection

• As you are thinking of what the slogan can be for your PSA, think about these questions:

  • What would you want your audience to remember most from your presentation?

  • How can you use strong words to create a concise message?

  • How can you use rhyme or alliteration?

  • How do you want your audience to feel when they hear your motto?

• You do not need to have your slogan completely figured out today, however, it will be a part of your outline in a few days... so start thinking!!!

Stop and Think

• Today, we will continue working on the PSA Project Notes. Please open the document now!

• If you need a blank document, you can download in on page 5 of your edio lesson

• The rest of class is independent work time to complete the Source 3 section of the PSA Project Notes

• You need to finish the document completely today! Remember, you need at least 3 source notes sections completed!

Research

• Today is the final day to complete Research for your PSA Project

• Don't forget to save your work when you are finished!

• After you have completed your notes, the rest of class is choice time. You can be working on:

  • iReady Reading Practice

  • Silent Reading

  • Get help from Mrs. Massack

  • Overdue Edio Lessons

Wrap Up and Choice Time