EMTECH Q4W4 ICT PROJECT PUBLICATION AND STATISTICS (Day 2)

Multiple Choice

CORRECT OR INCORRECT?

WordPress allows users to track visitor statistics and engagement.

Multiple Choice

CORRECT OR INCORRECT?

WordPress does not provide any insights on the most popular blog posts.

Multiple Choice

CORRECT OR INCORRECT?

The WordPress dashboard can show how many times a blog post was viewed.

Multiple Choice

CORRECT OR INCORRECT?

You need third-party software to see audience demographics on WordPress.

Multiple Choice

CORRECT OR INCORRECT?

WordPress analytics can show referral sources, indicating where visitors are coming from.

Fill in the Blank

SAME WORD, DIFFERENT MEANING

COMMON MEANING: To enjoy or approve of something.

SOCIAL MEDIA MEANING: A reaction to a post, showing interest.

Fill in the Blank

SAME WORD, DIFFERENT MEANING

COMMON MEANING: The ability to see something.

SOCIAL MEDIA MEANING: The number of times a video or post has been watched.

Fill in the Blank

SAME WORD, DIFFERENT MEANING

COMMON MEANING: To stretch out to grab something.

SOCIAL MEDIA MEANING: The number of unique users who saw your content.

Fill in the Blank

SAME WORD, DIFFERENT MEANING

COMMON MEANING: To walk behind someone.

SOCIAL MEDIA MEANING: Subscribing to receive updates from a page or person.

Fill in the Blank

SAME WORD, DIFFERENT MEANING

COMMON MEANING: Related to natural or living things.

SOCIAL MEDIA MEANING: Content that reaches users without paid promotion.

Poll

MORE THAN JUST SOCIALIZING!

How often do you use Facebook in a week?

• Daily

• A few times a week

  (2-3 times)

• Occasionally

  (about once a week) 

• Rarely

  (less than once a week)

• Never

Poll

MORE THAN JUST SOCIALIZING!

Which features of Facebook do you use the most? (Choose all that apply.)

• News Feed

• Stories

• Professional Dashboard

• Facebook Groups/Pages

• Live Videos

Poll

MORE THAN JUST SOCIALIZING!

What do you mostly do on Facebook? (Choose all that apply.)

• Chatting with friends

• Watching videos

• Posting photos/status updates

• Reading news

• Reacting and commenting on posts

Poll

MORE THAN JUST SOCIALIZING!

Have you ever used Facebook to spread awareness or support a cause (e.g., donation drives, petitions, social issues, environmental campaigns)?

• Yes, I have used Facebook to promote a cause by sharing posts, creating events, or joining advocacy groups.

• Yes, I have supported a cause by reacting, commenting, or sharing advocacy-related content.

• No, but I am interested in using Facebook to spread awareness about important issues.

• No, I have not used Facebook for advocacy or social causes.

Open Ended

ANALYZING YOUR OWN FACEBOOK PROFESSIONAL DASHBOARD

Looking at your post engagement, which type of content (text, image, video) received the most interaction? What factors do you think contributed to this?

Open Ended

ANALYZING YOUR OWN FACEBOOK PROFESSIONAL DASHBOARD

Based on your audience insights, what age group or location engages with your posts the most? How can you tailor your content to better connect with them?

Open Ended

ANALYZING YOUR OWN FACEBOOK PROFESSIONAL DASHBOARD

Compare two posts—one with high engagement and one with low engagement. What differences do you notice, and what do they reveal about your audience’s preferences?

Open Ended

ANALYZING YOUR OWN FACEBOOK PROFESSIONAL DASHBOARD

Did your reach mostly come from your followers, or did your content attract new people? What does this tell you about your current impact?

Open Ended

ANALYZING YOUR OWN FACEBOOK PROFESSIONAL DASHBOARD

Why do you think it is important to analyze your Facebook statistics before planning future advocacy posts? How can this help in making a bigger impact?

SOCIAL MEDIA MANAGER FOR A CAUSE

Click the Google Slides Link Here:

GROUP 1: https://tinyurl.com/2f6udz85
GROUP 2: https://tinyurl.com/24w2czdv
GROUP 3: https://tinyurl.com/bdz2mycs

Open Ended

SHARE YOUR THOUGHTS

How does regularly analyzing the analytics provided by the Facebook Professional Dashboard help you understand your audience better and tailor your advocacy efforts to create a more significant impact on social change?

Multiple Choice

ASSESSMENT

What is the main purpose of the Facebook Professional Dashboard?

• To entertain users with trending posts

• To provide insights and tools for managing a professional page

• To allow users to send messages to friends

• To create personal photo albums

Multiple Choice

ASSESSMENT

If a page owner wants to understand the demographics of their followers, which section should they check?

• Home

• Audience

• Content

• Insights

Multiple Choice

ASSESSMENT

Ben noticed that his Facebook post about mental health awareness reached many people but had very few comments and shares. What should he do to encourage more engagement?

• Add a call-to-action, like asking a question or inviting discussions

• Turn off comments to prevent people from responding negatively

• Delete the post and create a new one with the same message

• Stop posting since people are not interested

Multiple Choice

ASSESSMENT

David checked the "Audience" section of Facebook Insights and noticed that most of his followers are teenagers. How can he adjust his advocacy posts to connect better with them?

• Use relatable language, visuals, and short videos that appeal to younger audiences

• Write long, technical articles without any images

• Stop posting since teenagers are not interested in advocacy

• Only post content during late night hours

Multiple Choice

ASSESSMENT

How does analyzing Facebook Insights contribute to advocacy and social change?

• It helps users play more online games

• It allows users to track engagement and improve content impact

• It enables users to delete negative comments

• It helps users find viral memes to share