Social Media and Marketing

Social Media and Marketing

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Do you access social media regularly to share your thoughts and experiences? Social media can offer a huge platform to showcase your art creativity. Your art may get a high level of attention or boost once you post it on social media platforms. This is because you reach a much wider audience through social media. You and fellow budding artists must know the proper use of these platforms to grow as creatives. 

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an Emmy-award winner and digital pioneer whose extraordinary creativity in digital art is followed by thousands through social media accounts like Instagram and Twitter.

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Glenn Kaino

Creating your own website that exhibits your art is essential for your online presence. However, today an artist needs to get closer to their audience irrespective of their geographical location. This is possible only through social media platforms. Although popular social media platforms give you a chance to express and promote your art, there are other platforms that help you stay connected and updated in the digital art world.

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Discover

Creating your own website that exhibits your art is essential for your online presence. However, today an artist needs to get closer to their audience irrespective of their geographical location. This is possible only through social media platforms. Although popular social media platforms give you a chance to express and promote your art, there are other platforms that help you stay connected and updated in the digital art world.

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Interactive Media Platforms

Livestream your artwork. Allows you to create a personal brand

Twitch

Online Portfolio

Behance

​Dribbble is specifically designed for digital designers and creatives. It is a social networking platform where you can self-promote your work online. It also serves as a job and recruiting site for designers, where you can get hired by companies like Google, Apple, Facebook, Dropbox, and Airbnb.

Dribble

Edio | Commonwealth Charter Academy

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Match

Match the scenarios with their corresponding social media marketing strategies.

• crowdfunding

• social media advertising

• social media campaign

raising funds through online platforms

targeted ads on social platforms

engaging users through creative content

• raising funds through online platforms

• targeted ads on social platforms

• engaging users through creative content

Emoji art by digital artists creates a long-lasting impression on the target audience. Digital art also gets promoted when spreading awareness for a certain brand or cause. In May 2015, the conservation charity WWF had started an emoji-based fundraising campaign to help support the organization’s work.

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Brand Awareness

Jake Parker, a visual artist and graphic designer, formed and popularized a challenge called Inktober in 2009. The challenge was to improve inking skills by creating one ink drawing every day in October and posting it on social media. Since 2016 and over time, artists have also posted digital art. The challenge grew into a worldwide endeavor with thousands of artists participating. The ink challenge is now celebrated annually during October.

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Skill Sharing

"Art vs Artist" is one of the popular art challenges on social media that has kept artists engaged. It started with a hashtag posted by @LaLadybugTV on May 8, 2016, on Twitter.

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Engagement

The brand mascot of 7Up®, a cartoon character called Fido Dido, was largely responsible for the soft drink's popularity in the 1990s. The character was created and designed by Joanna Ferrone and Sue Rose. The character became so popular that artists now come up with their versions of Fido Dido drawings across social media.

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Sales

Edio | Commonwealth Charter Academy

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