Rhetorical Appeals in Ads

Rhetorical Appeals Review

Poll

How much do you understand rhetorical appeals?

• I completely understand.

• I understand the definitions, but I have trouble identifying it in ads.

• I only understand a 1 or 2 of the terms.

• I am completely confused.

What do you see happening in this ad?

• What do the words suggest?

• What is the image portraying?

• What product or idea is being advertised?

Multiple Choice

Which rhetorical appeal is this ad using?

• Pathos

• Ethos

• Logos

What do you see happening in this ad?

• What do the words suggest?

• What is the image portraying?

• What product or idea is being advertised?

Multiple Choice

Which rhetorical appeal is this ad using?

• Pathos

• Ethos

• Logos

America’s Schoolchildren

by President Barack Obama Wakefield High School, Arlington, Virginia, September 8, 2009

Maybe you could be a great writer—maybe even good enough to write a book or articles in a newspaper—but you might not know it until you write that English paper—that English class paper that’s assigned to you. Maybe you could be an innovator
or an inventor—maybe even good enough to come up with the next iPhone or the new medicine or vaccine—but you might not know it until you do your project for your science class. Maybe you could be a mayor or a senator or a Supreme Court justice—but you might not know that until you join student government or the debate team.

Multiple Choice

What rhetorical appeal is former President Obama using in this excerpt of his speech?

• Pathos

• Ethos

• Logos

Multiple Choice

Which rhetorical appeal is mainly used in this ad?

• Ethos - ethical appeal

• Pathos- emotional appeal

• Logos- logical appeal

Multiple Choice

Which rhetorical appeal is mainly used in this ad?

• Ethos - ethical appeal

• Pathos- emotional appeal

• Logos- logical appeal

Multiple Choice

Which rhetorical appeal is mainly used in this ad?

• Ethos - ethical appeal

• Pathos- emotional appeal

• Logos- logical appeal