Media Literacy Terms

MEDIA LITERACY

MEDIA LITERACY

​KEY TERMS

During this unit, we are going to complete a crash course on Media Literacy, which will help you better understand and analyze your literary lenses! This course will consist of key terms, videos, and games! Before we dive into this course, we will review some key terms.

CRASH COURSE

• Medium: The singular form of media, the term usually describes individual forms such as radio, television, film, etc.

• Media: The plural form of medium; the term has come to mean all the industrial forms of mass communication combined.

• Mass Media: Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology.​

WHAT IS MEDIA?

• The ability to critically analyze art forms and narratives presented in the mass media and to determine their accuracy and credibility.

• The ability to access, analyze, evaluate, create, and act using all forms of communication.

MEDIA LITERACY:

• ​Bias: Favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

• Representation: How media, such as television, film, and books, portray certain peoples or communities.

• ​Audience: The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.

MORE KEY TERMS

• Marketing: The way in which a product or media text is sold to a target audience.

• ​Narrative: How the plot or story is told. In a media text, narrative is the coherent sequencing of events across time and space.

• Stereotypes: A form of media representation by which instantly recognized characteristics are used to label members of social or cultural groups.​

MORE KEY TERMS