Unit 9: Web Maintenance & Performance - L3: Optimal Lookouts

Open Ended

Imagine you just launched a brand-new website for a business or personal project. What are the first things you would want to track to know if your site is successful, and why?

Multiple Choice

What is the main purpose of tracking website analytics?

• To understand user behavior and improve website performance.

• To create more content for the website
• To generate more revenue from ads
• To increase website loading speed

Multiple Choice

Name three important traffic metrics discussed in this slide.

• Bounce Rate, Click-Through Rate, Conversion Rate

• Traffic Volume, Bounce Rate, Click-Through Rate

• Bounce Rate, Click-Through Rate, Page Views

• Traffic Volume, Bounce Rate, Average Session Duration

Multiple Choice

Why is monitoring server performance metrics important?

• To limit the number of users accessing the server.
• To reduce server costs and expenses.
• To ensure optimal performance, reliability, and proactive issue resolution.

• To increase the physical size of the server hardware.

Multiple Choice

How would you calculate the conversion rate for a website?

• Conversion Rate = (Number of Conversions / Total Unique Visitors)

• Conversion Rate = (Total Visitors / Number of Conversions)

• Conversion Rate = (Number of Visitors / Number of Conversions)

• Conversion Rate = (Number of Conversions + Total Visitors)

Multiple Choice

What makes Google Analytics a popular choice for website owners?

• User-friendly interface and comprehensive tracking capabilities
• Lack of data privacy and security measures
• Complex setup process and minimal support
• High cost and limited features

Multiple Choice

How do search engines discover and rank website content?

• Search engines only rank content based on user reviews.
• Search engines discover content through crawling and index it, then rank it based on algorithms evaluating relevance and quality.
• Websites are ranked by the number of ads they display.
• Search engines discover content through user submissions.

Multiple Select

Which of the following are major keyword research tools available for free?

• Google Search Console

• Google Keyword Planner

• Bing Webmaster Tools

• Baidu Marketing Tools

Multiple Choice

What elements should be included in a well-optimized webpage?

• Effective title tags and clear meta descriptions

• Unrelated images and quality content creation

• advertisements and proper image alt attributes

• Outdated design elements and strategic internal linking

Open Ended

Why should website owners avoid using SEO hacks or shortcuts?