Campaign Advertisements - Unit 10

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Multiple Select

How does the advertisement portray Obama? Select all that apply.

• a person from humble beginnings who worked hard to achieve success

• a person who speaks the truth even when it is unpopular

• a person with a strong commitment to ethical values

• a person who bravely stands firm against threats

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What techniques does the video use to criticize McGovern's defense plan? Select all that apply.

• It uses visuals to make its message easier to understand.

• It quotes a senator criticizing the plan.

• It describes McGovern's past failures.

• It negatively contrasts McGovern's approach with Nixon's.

Multiple Choice

Which set of emotions does the ad aim to evoke?

• fear and uncertainty

• excitement and enthusiasm

• comfort and hope

• anger and offense

Multiple Select

Which audience would the advertisement's message most likely appeal to? Select two correct answers.

• parents

• military families

• students

• industrial workers