Framing- Gain & Loss

Framing- the way an issue is presented

By Lindsey Stoffa

Emphasizes the consequences of not taking an action

​Loss Frames

Highlights the positive qualities of taking an action

​Gain Frames

Gains Frames and Loss Frames

Multiple Choice

An environmental policy saves 30% of an endangered forest

• gain frame

• loss frame

Multiple Choice

A medical procedure has a 90% survival rate

• gain frame

• loss frame

Multiple Choice

Our cereal contains only 20% sugar

• gain frame

• loss frame

Multiple Choice

Avoid a $10 surcharge on your toll by signing up for EZ Pass today!

• gain frame

• loss frame

Draw

Recommend on activity for your classmates to do this weekend