L2 - Market Research

Multiple Choice

What is App Development?

• App development is the process of creating software app for various platforms.

• App development is the same as web design.
• App development requires no programming skills.
• App development is only for mobile devices.

Multiple Choice

What are the process of App Development?

• Planning, execution, and marketing
• Design, coding, and advertising
• Research, implementation, and support, cancels

• The process of is generating idea, Market research, coding, Testing, Available download

Multiple Choice

What makes an App Successful?

• User experience and addressing user needs.
• Frequent updates without user feedback
• Celebrity endorsements
• High marketing budget

Multiple Choice

What is market research?

• Market research is only about advertising strategies.
• Market research is the study of financial markets only.
• Market research is the process of collecting and analysing data about consumers and the market.

• Market research is the process of predicting future trends without data.

Multiple Choice

What does user experience (UX) means?

• User experience (UX) refers to the technical specifications of a product.
• User experience (UX) is solely about the visual design of a product.
• User experience (UX) is the process of coding a product's features.
• User experience (UX)How easy, enjoyable, and useful an app or product feels when someone uses it

Multiple Choice

What does research mean?

• A casual conversation about a topic.
• A random guess about a subject.
• Finding information to learn or solve a problem.

• A collection of unrelated opinions.

Multiple Choice

Which of this is a reason to conduct Market Research?

• To limit consumer choices.
• To reduce competition in the market.
• To understand consumer needs and market trends.
• To increase product prices.

Multiple Select

What are the 2 types of Market Research?

• Market Segmentation
• Consumer Behavior Analysis
• Sales Forecasting
• Primary Research

• Secondary Research

Open Ended

List 3 forms of Market Research?

Multiple Choice

What is Focus Group Research?

• A technique for individual interviews
• A method for quantitative data analysis
• A survey method for large populations
• Gather information from a small group of people through discussions.

Open Ended

What are 2 benefits of Focus group research?