Week 5–6 Activity: Country Research Wall

Week 5–6 Activity: Country Research Wall

By Myria Kkali

Why this activity matters:

This activity will give you a strong foundation for your assignment’s Market and Business Environment section. It will also help you think critically about the external factors and cultural considerations that affect global marketing decisions.

Instructions

Welcome to your Week 3–4 activity!

For this task, choose one target country (or a shortlist) to research for your assignment. Please provide the following information to help build your market analysis:

• 2 key PESTLE factors that could impact market entry

• 1 cultural insight based on Hofstede’s dimensions

• 1 local competitor to a similar UK product

This activity will help you prepare your Market and Business Environment section of your assignment.

Please be clear and concise in your responses.

Open Ended

Step 1: Target Country

Which country have you chosen to research?
Please write the country name.

Open Ended

Step 2: PESTLE Factors

List 2 key PESTLE factors (Political, Economic, Social, Technological, Legal, Environmental) that could influence your product’s entry into this market.
Explain briefly how they might affect the market.

Open Ended

Step 3: Hofstede Cultural Insight

Identify 1 cultural insight from Hofstede’s dimensions (e.g., individualism, uncertainty avoidance) relevant to your chosen country.
Explain how this cultural aspect could impact marketing or consumer behavior.

Open Ended

Step 4: Local Competitor

Name 1 local competitor to your UK product in the chosen market.
Briefly describe the competitor and their position in the market.

Open Ended

Optional Step 5: Upload / Link

You may share a link to a useful website or resource that supports your research.