Week 7–8: STP Activity- Target Persona Creator

Week 5–6:
STP Activity: Target Persona Creator

By Myria Kkali

Instructions

In this activity, you’ll design a simple buyer persona for a customer in your chosen export market. This persona will help you shape your assignment’s Segmentation and Targeting section.

• Use any of these Canva's free persona builders

Your persona should include:

• 👤 Name, age, location, 💼 Lifestyle & job, 📱 Media habits, 🎯 Motivations and purchase drivers.

When you’re finished, share your completed persona document as a Canva link in the next slide.

Open Ended

Please paste the Canva share link to your completed buyer persona below.

Make sure the link is set to “Anyone with the link can view.”