MARKETING MIX

​INTRUCTIONS:

By Eduardo Sante

Tick the letter of your choice.

Multiple Choice

1. A type of distribution channel that is called a "direct-marketing" channel, since it has no intermediary levels.

• Channel 1

• Channel 2

• Channel 3

• Channel 4

Multiple Choice

2. Which of the following best defines a product?

• Anything a business sells to make profit

• Any goods or services produced to meet consumers’ wants, tastes, and preferences

• Only physical items that consumers can touch

• Services provided by a company for free

Multiple Choice

3. What is the main goal of the Place component in marketing?

• To increase the quality of the product

• To communicate the value of the product

• To ensure the product is available where and when customers need it

• Services provided by a company for free

Multiple Choice

4. A business that sets a low initial price to quickly gain market share is using:

• Penetration pricing

• Cost-plus pricing

• Skimming pricing

• Competitive pricing

Multiple Choice

5. Which of the following is not a function of packaging?

• Protecting the product

• Providing information

• Enhancing product appearance

• Setting the product’s price