Untitled Lesson

Multiple Choice

Which of the following best describes the difference between goods and services?

• Goods are tangible and can be physically touched, while services are intangible and cannot be physically touched.

• Goods are always more expensive than services.

• Services are always provided for free, while goods must be purchased.

• Goods are intangible, while services are tangible.

Fill in the Blanks

Marketing is the process of planning, pricing, promoting, selling, and distributing goods or services to create exchanges that satisfy customer

.

Multiple Choice

According to the marketing concept, what should a business strive to do?

• Satisfy customers' needs and wants while generating a profit for the firm.

• Focus only on maximizing profit regardless of customer needs.

• Produce as many products as possible.

• Spend the least amount on marketing.

Open Ended

How would you define marketing in your own words based on what you learned today?

Multiple Select

Which of the following are included in the 7 functions of marketing?

• Product Development

• Distribution

• Financing

• Advertising