ICT 7 S3- Data and Trends and Issues in ICT

Why Data Matters & What’s New in ICT

By John Dan Rey Bautista

Open Ended

Describe your feelings today using a song title.

​Intended Learning Outcomes

At the end of the session, we should;

a. explained why information about us and our behaviors is valuable to companies;
b. analyzed how certain types of data are used by companies;
c. identified three strategies to limit individual data collection by companies;
d. discuss the emerging trends and issues in ICT; and
e. reflected on how to stay safe and smart when using technology.

​Lesson Overview

1. Recapitulation

2. Idea Factory

3. Your Clicks, Their Clues

4. ThreadMeister

5. Tech Trends and Issues

6. Think-Pair-Share

7. Ipad AUP

8. Exit Ticket

​Ponder on this

How do companies collect and use data about you?

RECAPitulation

By John Dan Rey Bautista

​Answer the following questions related to our
previous discussion.

Open Ended

What are your takeaways from the previous session?

Open Ended

Differentiate Internet from World Wide Web

Open Ended

Enumerate the at least 3 internet benefits.

Idea Factory

By John Dan Rey Bautista

​Answer the following questions related to our
previous discussion.

Open Ended

What types of ads do you see online?

Open Ended

Why do you think these ads are showing up?

Your Clicks, Their Clues

By John Dan Rey Bautista

​Understanding how companies gather our data.

Data

Data is information about you—like your name, age, location, interests, the websites you visit, or what you search online.

What kinds of data do you think companies look at the most?

​Behavioral Data

One common type of data is online behavioral data Companies want to know what their customers like to do, which sites they visit, and which other products they buy. They use this information to design new products and to market existing products to new customers.

Open Ended

How Do Companies Collect It?

How do companies collect data?

There are many ways that companies get behavioral data: from their own websites, from other companies' websites, and from companies that collect data about people's online behaviors or surveys, sign-ups, or games that ask for info.

Open Ended

Why do companies collect data?

Why do they collect it?

• To show you ads you’re more likely to click

• To recommend products, videos, or music

• To understand what people like so they can improve their business

Why do they collect it?

• Improving Products and Services

  Companies analyze your behavior to make their apps, websites, or services better.

• Personalized Experience

  They use data to recommend products, music, movies, or even who to follow.

• Business Decisions

  Data helps companies decide what to sell, where to advertise, or what features to develop.

Targeted Advertising

Targeted advertising is when companies show you ads based on your interests, behavior, and personal data.

Targeted Advertising

Targeted advertising can be helpful to people, but it can also sometimes cause people to buy things they don't need and/or can't afford. It also makes them more vulnerable to identity theft because there is more risk of private information being stolen.

Open Ended

How can we limit the amount of personal data companies collect from us?

Setting a Limit

1. Turn off Cookies

   Cookies are used to identify your device, give you a personal experience, and track your behavior. You can turn them off using your privacy settings.

Setting a Limit

2. Adjust Privacy Settings

   Most apps have privacy settings you can adjust to limit what information is collected. You can make your account private and deny access to location information and contacts.

Setting a Limit

3. Limit What you Share

   If it isn't necessary, don't provide an email address or link your profile from another app or website. If these are required, check the privacy policy to see how that information is being used.

Threadmeister

By John Dan Rey Bautista

Directions

1. Review the consumer data and write what you think it might mean for your new product.

2. Decide what type of product you will design and what details you will include, and then use the space on the handout to create a picture of it. Make sure to include details that are based on the data.

3. On a separate sheet or on the back of the handout, write one paragraph explaining how you used the data to choose and design your product.

Threadmeister

By John Dan Rey Bautista

Tech Trends and Issues

By John Dan Rey Bautista

​Understanding technology trends and issues.

Open Ended

What is ICT?

​Information Communications Technology

A broader term for Information Technology (IT), which refers to all communication technologies, and other media applications and services enabling users to access, retrieve, store, transmit, and manipulate information in a digital form.

Open Ended

What technology trends or issues are you familiar with? Identify one and briefly describe it.

Tech Trends and Issues

By John Dan Rey Bautista

​Understanding technology trends and issues.

Multiple Choice

Which of the following best explains how machine learning improves over time?

• It stores more apps to increase memory.

• It downloads new programs daily to become faster.

• It is manually updated by engineers every time it makes a mistake.

• It uses data from past experiences to make better decisions without being reprogrammed.

​Machine Learning and AI

AI and ML continue to advance, with applications in areas such as natural language processing, computer vision, and predictive analytics. AI-driven automation is being integrated into various industries to enhanced decision-making processes.

Multiple Choice

Which of the following is the best example of an IoT (Internet of Things) device?

• A USB flash drive that stores files

• A laptop used for writing essays and browsing the internet

• A wireless Bluetooth speaker that plays music from your phone

• A smartwatch that tracks your heart rate and syncs data to your phone via Wi-Fi

​Internet of Things

A network of interrelated devices that connect and exchange data with other IoT devices and the cloud.

Multiple Choice

How does 5G help IoT devices work better?

• By increasing battery size in all connected devices

• By using stronger Wi-Fi signals to replace mobile networks

• By offering faster data speeds and lower latency, allowing real-time communication between many devices

• By reducing the number of devices that can connect to avoid interference

​5G Technology

5G stands for “fifth generation” of wireless network technology. It works at higher frequencies than its predecessors, resulting in greater bandwidth and faster data transfer. This creates opportunity for quicker downloads, smoother streaming, and more responsive and reliable online experiences, even in spots with high network traffic.

Multiple Choice

Which of the following is an advantage of using cloud computing?

• It allows real-time file access and collaboration from multiple devices.

• Files stored in the cloud are automatically printed daily.

• It requires no internet connection to work.

• You can only access files when using the same device.

​Cloud Computing

​Cloud computing allows you to store data and application on the Web so you can access files and perform tasks from any computer with Internet access.

Multiple Choice

What is one of the main purposes of 3D printing technology?

• To print photos using colored ink

• To draw 3D images on a computer screen

• To build real objects from digital designs by adding material layer by layer

• To make flat paper copies of documents

​3D Technology

refers to visual technology that showcases a real-life 3D appearance.

Multiple Choice

What does a gestural interface allow users to do?

• Speak to control a device

• Type faster on a keyboard

• Move a mouse to click buttons

• Use body movements to interact with technology

Gestural Interfaces

allows a user to give commands to the computer without touching it.

Open Ended

Do technology trends make our lives better or worse?

Tech Trends and Issues

By John Dan Rey Bautista

​Understanding technology trends and issues.

Open Ended

What are the issues in ICT?

Many websites collect your personal data. Sometimes, this data can be used without your full knowledge.

​Online Privacy and Data Protection

When someone uses social media, messaging apps, or online platforms to hurt, embarrass, or threaten others.

Cyberbullying

Issues in ICT

False information can easily spread on social media and confuse people.

​Misinformation and Fake News

Not everyone has equal access to internet, devices, or digital learning tools.

Digital Divide

Issues in ICT

Hackers may steal personal information, files, or passwords through the internet.

Digital Theft or Hacking

Spending too much time on devices can affect your health, sleep, and relationships.

Technology Addiction and Screen Time

Issues in ICT

Think-Pair-Share

By John Dan Rey Bautista

Open Ended

What do you think life would look like 10 years from now with more advanced technology?

Open Ended

What advice would you give to someone using a new technology for the first time?

Open Ended

How do companies collect and use data about you?

Exit Ticket

By John Dan Rey Bautista

Open Ended

3-2-1

3 Things you Learned

2 Things you found interesting

1 question

​Intended Learning Outcomes

At the end of the session, we should;

a. explained why information about us and our behaviors is valuable to companies;
b. analyzed how certain types of data are used by companies;
c. identified three strategies to limit individual data collection by companies;
d. discuss the emerging trends and issues in ICT; and
e. reflected on how to stay safe and smart when using technology.

​References

What is 5G? How 5G network technology works | T-Mobile. (n.d.). https://www.t-mobile.com/5g

Yasar, K., & Gillis, A. S. (2024, June 21). internet of things (IoT). Search IoT. https://www.techtarget.com/iotagenda/definition/Internet-of-Things-IoT

Herradura, H. (2024, December 12). What are the Trends in ICT: Technology Trends for 2025. CloudConsole IT Services. https://cloudconsole.ph/what-are-the-trends-in-ict/