FAILED BRANDS WSC 2025 GLOBALS

Multiple Choice

What animal is featured in RCA’s most iconic logo?

• Cat

• Terrier dog

• Falcon

• Rabbit

• Fox

Multiple Choice

What phrase is associated with RCA’s famous logo?

• The Sound of the Future

• Technology for the People

• His Master’s Voice

• Home of the Phonograph

• Radio for America

Multiple Choice

What role did RCA play in U.S. media history?

• It founded the Library of Congress

• It developed early color film

• It helped establish NBC

• It owned the FCC

• It controlled all AM radio

Multiple Choice

What event marked the beginning of RCA’s decline?

• Collapse of FM technology

• Rise of streaming media

• Competition from Japanese electronics

• Nationalization by the U.S.

• Ban on television advertising

Multiple Choice

What company acquired RCA in 1986?

• IBM

• Sony

• General Electric

• Microsoft

• AT&T

Multiple Choice

What is RCA today primarily used for?

• High-end sound studios

• DIY electronics stores

• Licensed branding on electronics

• Space exploration research

• Military defense products

Multiple Choice

What major engineering innovation did Westinghouse promote?

• Satellite radio

• Solar-powered engines

• Alternating current (AC) power

• High-speed rail systems

• Wind turbines

Multiple Choice

What famous scientific rivalry featured Westinghouse?

• Tesla vs. Einstein

• Morse vs. Marconi

• Westinghouse vs. Edison

• Bell vs. Hertz

• Curie vs. Planck

Multiple Choice

What event helped prove the superiority of AC power?

• First car radio launch

• 1939 World’s Fair

• 1893 World’s Fair in Chicago

• The Moon landing

• Hoover Dam inauguration

Multiple Choice

What is Westinghouse best known for today?

• Fashion design

• Biomedical implants

• Nuclear power technology

• Streaming platforms

• Audio recording

Multiple Choice

What happened to Westinghouse’s consumer electronics arm in the 1990s?

• Bought by General Motors

• Spun off into an Italian company

• Absorbed by CBS Corporation

• Rebranded as Sony America

• Closed after fraud investigation

Multiple Select

Which of the following are associated with Westinghouse's legacy in engineering and innovation?

• Development of alternating current (AC)

• Pioneering nuclear energy technologies

• Winning the War of Currents

• Invention of the phonograph

Multiple Choice

What branding strategy keeps Westinghouse alive today?

• Crowdfunded documentaries

• Animated mascot campaigns

• Licensing its name to electronics

• Merging with Microsoft

• Podcast sponsorships

Multiple Choice

What was the main outcome of the War of Currents?

• Edison's DC system became the standard for power transmission

• Westinghouse's AC system proved more efficient and became widely adopted

• Both AC and DC systems were abandoned

• Neither system was used for long-distance transmission

Multiple Choice

Which of the following statements about Polaroid's history and revival is correct?

• Polaroid never faced bankruptcy and continued to grow steadily.

• Polaroid was revived under Polaroid Originals in 2017 after facing bankruptcy.

• Polaroid only produced digital cameras and never used instant film.

• Polaroid's products were never used in art or pop culture.

Multiple Choice

What unique feature made Polaroid famous?

• Infrared night vision

• Self-charging batteries

• Instant photo development

• Remote drone capture

• Digital filters

Multiple Choice

What decade saw Polaroid become a pop icon?

• 1950s

• 1960s

• 1970s and 1980s

• 1990s

• 2000s

Multiple Choice

Which artist is known for using Polaroid in his work?

• Keith Haring

• Andy Warhol

• Banksy

• Jean-Michel Basquiat

• Salvador Dalí

Multiple Choice

What caused Polaroid’s decline?

• Patent lawsuits

• Color film shortages

• Digital photography revolution

• Climate activism

• Competition from holograms

Multiple Choice

What company led Polaroid’s revival in the 2010s?

• FujiFilm

• Kodak

• The Impossible Project

• Canon

• Tesla

Multiple Choice

What Polaroid model was famously “rebooted” in 2017?

• Polaroid Cube

• SnapTouch

• 3310

• OneStep

• Polaroid Originals 600

Multiple Choice

What kind of customer did RadioShack primarily serve in its early years?

• Photographers and stylists

• DIY electronics hobbyists

• Farmers and toolmakers

• Airline engineers

• College athletes

Multiple Choice

What nickname is often affectionately used for RadioShack?

• The Circuit Wizard

• Shacktopia

• The Hobbyist's Heaven

• The Shack

• RadioHub

Multiple Choice

What product line helped RadioShack stand out in the early computer era?

• Dell Inspiron

• TRS-80 personal computers

• IBM ThinkPads

• Apple Newton

• Sinclair ZX Spectrum

Multiple Choice

Which of the following best describes RadioShack's legacy in popular culture and among collectors?

• It is remembered for its failed ventures into crypto services only.

• Its quirky nickname and vintage electronics continue to inspire music, film, and collectors.

• It is known solely for its online presence today.

• It was never popular among DIY enthusiasts.

Multiple Choice

How many times did RadioShack file for bankruptcy?

• Once

• Twice

• Three times

• Never

• Four times

Multiple Choice

What major challenge led to RadioShack’s downfall?

• Global chip shortages

• Patent infringement lawsuits

• Competition from online retailers

• Laws banning home electronics

• Flooding at distribution centers

Multiple Choice

What modern product category did RadioShack briefly experiment with?

• Cryptocurrency services

• Virtual pets

• Home appliances

• Bicycle repair tools

• Handmade jewelry kits

Multiple Choice

What unique branding element helped Gateway stand out in the personal computer market during its early years?

• Direct sales model

• Affordable pricing

• Cows

• Advanced technology

Multiple Select

Select all the factors that contributed to RadioShack's bankruptcy and reinvention.

• Competition from online retailers

• Outdated store formats

• Successful expansion into crypto services

• Declining interest in vintage electronics

Multiple Choice

What made Gateway’s product packaging instantly recognizable?

• Bright orange stripes

• Cow-spotted boxes

• Recycled green paper

• Laser-cut logos

• Holographic tape

Multiple Choice

What business model helped Gateway compete with early PC makers?

• Preloaded cloud software

• Mall-only pop-up stores

• Direct-to-consumer sales

• Free upgrades for teachers

• Loyalty program by referral

Multiple Choice

What U.S. state was central to Gateway’s branding?

• Texas

• California

• Iowa

• Maine

• Oregon

Multiple Choice

What company acquired Gateway in 2007?

• HP

• IBM

• Dell

• Acer

• Lenovo

Multiple Choice

Where are modern Gateway laptops most often sold today?

• Best Buy

• Micro Center

• Amazon only

• Apple Stores

• Walmart

Multiple Choice

What was Nokia’s original industry in the 19th century?

• Glassblowing

• Steel production

• Pulp and paper

• Textiles

• Mining

Multiple Choice

What classic Nokia phone became famous for its durability?

• N-Gage

• Nokia Lumia

• Nokia 3310

• Nokia Flip 9000

• Nokia Maxx

Multiple Choice

What company acquired Nokia’s mobile division in 2014?

• Samsung

• Huawei

• Google

• Microsoft

• Apple

Multiple Choice

What role does Nokia play in today’s technology landscape?

• Social media management

• Telecom infrastructure

• Streaming services

• Cloud gaming

• Digital advertising

Multiple Choice

Who revived the Nokia phone brand after Microsoft?

• Xiaomi

• LG

• HMD Global

• Motorola

• Ericsson

Multiple Choice

What factors contributed to Sansui's reputation as a high-quality audio equipment brand during its golden age?

• Its affordable pricing and mass-market appeal

• Precision engineering and innovative designs

• Aggressive marketing campaigns

• Focus on portable audio devices

Multiple Select

Which of the following statements about Sansui's legacy and modern presence are correct?

• Sansui is still a leading producer of high-end hi-fi gear.

• The Sansui name now appears on modern electronics through licensing deals.

• Vintage Sansui equipment is valued by collectors for its warm sound.

• Sansui's commitment to quality audio design influences modern licensed products.

Multiple Choice

What were the main reasons for the collapse of Eastern Air Lines, and what lessons can be learned from its history?

• Technological obsolescence and lack of innovation

• Labor disputes, fierce competition, and financial mismanagement

• Overexpansion into international markets

• Failure to adapt to jet engine technology

Multiple Choice

What country was Sansui founded in?

• Korea

• USA

• China

• Japan

• Germany

Multiple Choice

What type of product made Sansui famous?

• Cameras

• Smartwatches

• Amplifiers and receivers

• CD burners

• Turntables with lasers

Multiple Choice

What led to Sansui’s decline in the 1980s–1990s?

• Fire at its main factory

• Laws banning analog sound

• Intense competition from rivals like Sony

• Global tax fraud

• Decline in FM radio licensing

Multiple Choice

What is Sansui’s role today in the consumer market?

• Produces luxury car speakers

• Offers smart mirrors and TVs

• A licensed brand on modern electronics

• Partnered with Spotify to curate playlists

• Manufactures audio gear for NASA

Multiple Choice

What aspect of vintage Sansui gear is most prized by collectors?

• Touchscreens

• Metallic finish

• Warm analog sound quality

• LED light patterns

• Waterproof design

Multiple Choice

What nickname was used for Eastern Air Lines and its peers?

• The Cloud Nine Crew

• The Big Four Airlines

• Air Kings

• The Flying Union

• Jet Age Giants

Multiple Choice

What type of aircraft was part of Eastern’s Silverliner fleet?

• Boeing 707

• Lockheed Constellation

• Concorde

• McDonnell Douglas DC-10

• Airbus A330

Multiple Choice

What business tactic did Frank Lorenzo famously use?

• Selling tickets with crypto

• Using bankruptcy to break union contracts

• Offering free flights to veterans

• Allowing pilots to vote on routes

• Investing in weather prediction tech

Multiple Choice

When did Eastern Air Lines officially shut down?

• 1981

• 1986

• 1991

• 1995

• 2001

Multiple Choice

What key issue led to the airline’s collapse?

• Bird strike damage

• Global pandemic

• Labor disputes and mismanagement

• New noise regulations

• Airport slot restrictions

Multiple Choice

What happened to the Eastern Air Lines name after 1991?

• Retired permanently

• Bought by Boeing

• Revived by investor groups twice

• Trademarked by a theme park

• Sold to Air France