Obj. 4.03 PPT & Review

Multiple Choice

Which of the following best describes sponsorship in the context of SEM industries?

• A partnership or financial arrangement between a sponsor and a sponsoree

• A type of advertising where only products are shown

• A contract between two athletes

• A government grant for sports teams

Open Ended

Why do you think sponsorship is important in the sports and entertainment industries?

Multiple Choice

Which of the following is something a sponsor typically provides in a sponsorship arrangement?

• Promotional benefits

• Goods

• Association with the sponsoree

• Brand image

Open Ended

Explain how a shared target market contributes to a successful sponsorship program.

Multiple Select

Which of the following are challenges faced by small organizations in developing sponsorship programs?

• Limited staff

• Good communication with sponsors

• Unrealistic deadlines

• More confidence from sponsors

Multiple Choice

Which of the following is a potential risk of having too many sponsors at one event?

• Increased brand recognition

• Ambush marketing

• Bad image association

• Higher profits

Open Ended

Describe ambush marketing and discuss why it can be problematic for official sponsors.

Multiple Choice

Which of the following best describes exclusivity in sponsorships?

• The state of being unique, limited, or restricted to a particular person, group, or entity.

• Allowing multiple sponsors for the same event without restrictions.

• A partnership where both parties benefit equally.

• A contract that spells out what each party will do.

Open Ended

Explain how partnerships between sponsors and sponsorees benefit both parties.

Multiple Choice

A sponsorship proposal typically includes information about which of the following?

• Cost, marketing opportunities, audience demographics, conflicts, and time parameters.

• Only the cost of the sponsorship.

• The benefits to the sponsor only.

• The legal consequences of breaking the contract.

Open Ended

What questions do you still have about the nature of sponsorship in SEM industries, or is there anything more you would like to learn about this topic?

Open Ended

How would you summarize the main idea of sponsorship as presented in this lesson?