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DC ENT Ch 4 Part 1

DC ENT Ch 4 Part 1

Assessment

Presentation

Business

11th Grade

Practice Problem

Easy

Created by

Nathaniel Hudson

Used 1+ times

FREE Resource

6 Slides • 7 Questions

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Multiple Choice

Which of the following should be included in a marketing plan?

1

Situation analysis

2

Employee salaries

3

Office location

4

Company logo

5

Multiple Choice

Why is it important for businesses to conduct market research before creating a marketing plan?

1

To understand customer needs and market trends

2

To increase the price of products

3

To avoid spending on advertising

4

To reduce the number of employees

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Open Ended

What are the main differences between primary and secondary market research?

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9

Multiple Select

Which of the following are steps in the market research process?

1

Define research purpose

2

Gather secondary data

3

Gather primary data

4

Interpret the results

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11

Fill in the Blank

Fill in the blank:

_______ market research is research that you do yourself

12

Multiple Choice

Gathering and analysis of information on the size, location, and makeup of a market is called:

1

target marketing

2

market segmentation

3

marketing concept

4

market research

13

Multiple Choice

It details how the proposed business will sell its product to the target consumer.

1

Marketing Plan

2

Financial Plan

3

Organizational Plan

4

Introduction

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