DC ENT Ch 4 Part 1

Multiple Choice

Which of the following should be included in a marketing plan?

• Situation analysis

• Employee salaries

• Office location

• Company logo

Multiple Choice

Why is it important for businesses to conduct market research before creating a marketing plan?

• To understand customer needs and market trends

• To increase the price of products

• To avoid spending on advertising

• To reduce the number of employees

Open Ended

What are the main differences between primary and secondary market research?

Multiple Select

Which of the following are steps in the market research process?

• Define research purpose

• Gather secondary data

• Gather primary data

• Interpret the results

Fill in the Blank

Fill in the blank:

_______ market research is research that you do yourself

Multiple Choice

Gathering and analysis of information on the size, location, and makeup of a market is called:

• target marketing

• market segmentation

• marketing concept

• market research

Multiple Choice

It details how the proposed business will sell its product to the target consumer.

• Marketing Plan

• Financial Plan

• Organizational Plan

• Introduction