Digital Media Week 8 Class 1

Multiple Choice

What is the date of the final exam?

• December 10

• December 11

• December 12

• December 13

Multiple Choice

You are starting an online store and want to improve its visibility on search engines. What does the acronym "SEO" stand for in this context?

• Social E-commerce Optimization

• Search Engine Optimization

• Secure E-commerce Operations

• Sales Enhancement Opportunities

Multiple Select

What are some practical strategies for implementing SEO techniques in digital writing?

• Keyword research

• Content length

• Image optimization

• Social media sharing

Multiple Choice

What are the key metrics shown in the Google Analytics dashboard that indicate website performance?

• User Sessions

• Bounce Rate

• Page Views

• Average Session Duration

Multiple Choice

What are the key components of modern SEO as described in the image?

• Keyword placement

• User-focused design

• Authoritative structure

• All of the above

Multiple Choice

What does the statement "Visibility is earned through quality and strategy, not given through shortcuts or tricks" imply about achieving visibility?

• It can be achieved easily

• It requires effort and strategy

• Shortcuts are effective

• Quality is not important

Multiple Select

What are the four main processes that Google uses to find and rank content?

• Crawling

• Indexing

• Ranking

• Timeline

Multiple Choice

A keyword is ________.

• A word or phrase for which accompanying search results are displayed when typed into a search engine

• A snippet of text that tells a search engine what a social media account is about

• A piece of programming language that tells web browsers how to display information

• The first word in a headline or caption of any content posted on social media

Multiple Choice

What are the roles of keywords in understanding user intent?

• They are magic formulas

• They help search engines understand content

• They are only for navigation

• They serve no purpose

Multiple Select

What are the three key elements that make content SEO-friendly in 2025?

• Quality First

• Answer-Focused

• StrategicKeywords

• User Engagement

Multiple Select

What are the key elements to consider when writing SEO-friendly content?

• Keywordresearch

• Content length

• Use of images

• Social media links

Multiple Choice

Jared, a popular vlogger, sees that his YouTube videos that incorporate trendy challenges get around 900,000 views, his travel videos get around 1.5 million views, and his how-to videos get about 2 million views. Based on that data, it would be MOST beneficial for Jared to ________.

• Improve the quality of his travel videos

• Make his challenge videos stand out

• Promote his challenge videos

• Post more how-to videos

Multiple Choice

What is a key element of human-focused writing?

• Clear, engaging prose

• Descriptive headings

• Bullet points

• Internal links

Multiple Choice

What are the benefits of well-structured content in improving comprehension and SEO performance?

• Improves readability

• Increases bounce rate

• Enhances visual appeal

• Reduces loading time

Multiple Choice

What are the key metrics shown in the technical SEO dashboard for writers?

• Page Views

• Website Visits

• Web Traffic Concentration

• All of the above

Multiple Choice

What is the importance of a clean URL structure?

• Reflects content hierarchy

• Includes keywords

• Improves user experience

• All of the above

Multiple Choice

What should a descriptive meta description include?

• Key benefits

• Relevant keywords

• Character count of 150-160

• All of the above

Multiple Choice

What are the key components of a compelling meta title?

• Length under 60 characters

• Include primary keywords

• Entice clicks

• All of the above

Multiple Choice

What is the ultimate goal of focusing on content quality?

• To engage readers and drive organic visibility

• To make articles longer

• To reduce engagement

• To avoid using keywords

Multiple Choice

What is the importance of leveraging relevant tags on Medium?

• They are not important

• They help in categorization and discoverability

• They should be avoided

• They can be used in any number

Multiple Choice

How can subtitles be utilized effectively on Medium?

• Make them long and detailed

• Craft them to be descriptive and keyword-rich

• Avoid using them in articles

• Use them only for social media

Multiple Choice

What are the key strategies for optimizing post titles on Medium?

• Make it compelling and concise

• Include irrelevant keywords

• Use more than 60 characters

• Avoid using keywords

Multiple Choice

How do publishers like The Guardian maintain their search positions?

• By constantly refreshing content

• By creating new topical pieces

• By updating evergreen articles

• All of the above

Multiple Choice

What are the benefits of regularly updating content?

• Maintaining relevance

• Improving user engagement

• Reducing bounce rates

• Enhancing search engine visibility

Multiple Choice

What is the purpose of strategic internal linking in content creation?

• To keep users engaged longer

• To reduce bounce rates

• To improve search engine rankings

• To create more content

Multiple Select

What are the key strategies for building backlinks and improving off-page SEO?

• Create Link-Worthy Content

• Earn Authority

• Build Relationships

• Amplify Through Social

Multiple Choice

How can you refine your content strategy based on data?

• By ignoring user feedback

• By following trends

• By analyzing performance data

• By avoiding algorithm updates

Applied SEO Writing Quiz: “You’re the Writer” Edition

Multiple Choice

You need to make your headline for a Medium article about healthy snacks more SEO-friendly. Which title works best?

• “Snacking Right”

• “10 Healthy Snack Ideas for Busy College Students”

• “My Thoughts on Eating Healthier”

• “Snack Attack”

Multiple Choice

You’re adding images to your article. What should you write in the alt text?

• “photo123.jpg”

• “An assortment of protein bars and fruit cups on a study desk”

• “snack pic”

• “food photo”

Multiple Choice

You need to include your primary keyword, “morning routine,” in your intro paragraph. Which sentence works best?

• “Morning routines have become essential for productivity.”

• “I think mornings are interesting.”

• “Routines and mornings are things people like.”

• “Let’s talk about stuff you do in the AM.”

Multiple Choice

You’re writing a feature article and want your subheadings to help SEO. Which option should you choose?

• “Random Thoughts”

• “Why Morning Routines Improve Focus”

• “Part Two”

• “Here We Go Again”

Multiple Choice

You need to link to one of your older stories about study habits. What’s the best way to write that link?

• “Click here to read it.”

• “I wrote about this before.”

• “Check out my guide to better study habits for more tips.”

• “Here’s a link.”

Multiple Choice

You’re uploading your article to Medium and want it to appear in the right topic feeds. What’s the best next step?

• Skip tags to save time

• Add one random tag for fun

• Use up to five relevant tags like productivity, college life, study tips

• Add as many hashtags as possible

Multiple Choice

You’re revising your article’s URL slug. Which one helps SEO most?

• /page?id=12345

• /blog/random-thoughts

• /blog/college-study-tips

• /misc/page1

Multiple Choice

You’re choosing between two intros. Which one signals your topic best to Google?

• “We all live busy lives.”

• “Balancing classes, jobs, and life can be tough for college students.”

• “Here’s how to manage your time effectively as a college student.”

• “Let’s talk about stuff.”

Multiple Choice

You want your article about budgeting to stay evergreen. Which opening works best?

• “This week’s budgeting trend is wild.”

• “How College Students Can Save Money Every Semester”

• “My April 2025 Budget Story”

• “Why Saving Money Is Weird Right Now”

Multiple Choice

You’re adding internal links to improve navigation. What’s the best strategy?

• Link random words to boost SEO

• Link to related, useful articles with descriptive anchor text

• Add the same link multiple times

• Avoid links altogether

Multiple Choice

You need to update an older post to keep it ranking well. What’s the best move?

• Change the title only

• Refresh stats, add new sources, and update examples

• Delete the post and rewrite

• Add keywords randomly

Multiple Choice

You’re writing your headline and want it to fit Google’s limit. Which one is the safest choice?

• “The Best Productivity Tools for Students to Stay Organized and Focused All Semester Long Without Losing Sleep”

• “The Best Productivity Tools for Students”

• “Let’s Talk About Productivity”

• “Some Student Tool Thoughts”

Multiple Choice

You’re crafting a meta description for a skincare review. Which one works best?

• “I love this moisturizer.”

• “Discover the best affordable moisturizers for glowing skin and long-lasting hydration.”

• “Review of a skincare thing.”

• “Buy this now!”

Multiple Choice

You want Google to understand your article hierarchy. What should you do?

• Use clear H1, H2, H3 headers to organize content

• Write everything in one font size

• Use all caps for each section

• Skip headers to save time

Multiple Choice

You’re adding links from other writers. Which choice improves your SEO reputation?

• Link to credible, high-authority sources

• Link to random blogs

• Avoid links altogether

• Use affiliate links only

Multiple Select

What are the two distinct articles you need to pitch in the Digital Writing Pitch Template?

• Second Medium Article

• Feature Article

• Research Article

• Short Article