Style and Layout Guide

Multiple Choice

Why is it important to consider your target audience when writing an article, review, or information leaflet?

• To make your writing more engaging and relevant

• To use more complicated vocabulary

• To make your writing longer

• To avoid using sub-headings

Open Ended

Compare the differences in style and content between a blog and an article. What are the key distinctions and why might a writer choose one format over the other?

Multiple Select

Which of the following are features of a formal letter or email?

• Opening with 'Dear Mr/Mrs + surname'

• Using informal language like 'Hi there!'

• Finishing with 'Yours sincerely' if you start with 'Dear Mr/Mrs'

• Including phrases like 'Best wishes'