Digital Media Week 12

Multiple Select

What are the key characteristics of data-driven storytelling?

• Builds credibility through verifiable evidence

• Transforms raw numbers into compelling narratives

• Provides actionable insights for decision-making

• Appeals to logic and analytical thinking

Multiple Choice

What role do platform dynamics play in trend-driven storytelling?

• They create immediate engagement

• They focus on traditional media

• They ignore audience interests

• They avoid social media trends

Multiple Choice

What are cultural moments in trend-driven storytelling?

• Leveraging viral topics

• Creating fictional stories

• Ignoring social media

• Focusing on historical events

Multiple Choice

What is the focus of trend-driven storytelling?

• Current cultural trends

• Historical events

• Personal stories

• Fictional narratives

Headline or Hashtag?

You will see a series of headlines from digital media stories.
Your job is to identify what type of storytelling each headline represents:

• Data-Driven → based on numbers, reports, surveys, analytics, or measurable evidence

• Trend-Driven → based on viral moments, memes, social behaviors, or cultural buzz

• Hybrid → uses both data and trends to tell the story

Multiple Choice

“Why Everyone is Suddenly Talking About the Girl Dinner Trend”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“New Report Shows Millennials Spend 2.5 Hours Daily on Short-Form Video"

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“Barbenheimer Breaks Weekend Records: What the Numbers Reveal About Audiences”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“The Cozy Gaming Aesthetic Is Taking Over TikTok Feeds”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“U.S. Census Data Shows Growth in Multigenerational Households”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“What Your Spotify Wrapped Says About 2025 Music Culture”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“Is ‘Girl Dinner’ Already Over? Engagement Drops Across Platforms”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Choice

“Why AI Pinterest Filters Are Everywhere This Week”

• Data-Driven

• Trend-Driven

• Hybrid

Multiple Select

What are the three key benefits of data-driven storytelling as outlined in the image?

• Builds Credibility

• Clarifies Complexity

• Drives Action

• Enhances Creativity

Multiple Select

What are the essential data sources mentioned for credible data?

• Google Trends

• Social Media

• Government Databases

• Analytics Platforms

Multiple Choice

What patterns or trends emerge from the data? What story wants to be told?

• Patterns in data

• Trends in storytelling

• Data analysis techniques

• Consumer behavior shifts

Multiple Choice

What is the visual advantage of using data visualization according to the text?

• It is slower than text processing

• It is less effective for comprehension

• It is 60,000 times faster than text

• It requires more effort to understand

What to Look For: Data-Driven Storytelling

In a data-driven story, the numbers are the foundation.
The story exists because verified facts — sales figures, rankings, comparisons, or reports — reveal something important.

As you watch the video, pay attention to:

• Statistics being used to explain the story

• Comparisons to previous products, years, or competitors

• Factual claims that depend on measurable evidence

• How numbers shape the narrative more than emotion or hype

When the numbers drive the story, you’re looking at data-driven storytelling.

Multiple Choice

The segment reports that the new Switch sold 3.5 million units in four days. Why is this a data-driven storytelling element?

• It uses a measurable statistic to support the story

• It is based on the anchor’s personal experience

• It reflects fan excitement about the console

• It highlights a conversation happening in the newsroom

Multiple Choice

The anchor says the Switch 2 is “the fastest-selling console of all time.” Why does this indicate data-driven reporting?

• Emotional appeal

• Cross-product comparison using verified sales data

• Predictions based on internet comments

• A personal anecdote about gaming

Multiple Choice

When the segment compares the Switch 2’s first-week sales to the PS4 and PS5, what storytelling method is being used?

• Trend forecasting

• Visual symbolism

• Data comparison across different product launches

• Humor used to engage the audience

Multiple Choice

Why is “it sold more in four days than any Nintendo console launch ever” considered a data-driven claim?

• It is based on historical launch sales data

• It reflects fans' excitement about new games

• It summarizes conversations found online

• It describes the console’s marketing strategy

Multiple Choice

Even though the anchors joke about their kids, what keeps the story itself firmly data-driven?

• The anchors avoid using any humor in the story

• The main information is centered on measurable launch-week sales data

• The segment only covers opinions from tech reviewers

• The story focuses on gaming culture rather than numbers

Multiple Choice

What are the potential risks associated with trends in digital media narratives?

• Fleeting relevance

• Increased engagement

• Brand alignment

• Depth of substance

Multiple Select

What essential monitoring strategies are suggested for understanding the lifecycle and impact of emerging trends?

• Track social platforms

• Use social listening tools

• Analyze audience sentiment

• Ignore emerging trends

Multiple Select

What are the three stages of trend identification and interpretation as shown in the image?

• Emergence

• Peak

• Decline

• Adoption

Multiple Choice

What is the significance of data in crafting trend-driven stories?

• It helps in creating viral content

• It reveals emotional resonance with audiences

• It is not important for creativity

• It only focuses on numbers

What to Look For:
Trend-Driven Storytelling

A trend-driven story exists because people are talking about something right now.
The story is fueled by hype, emotional reactions, social media buzz, and cultural participation.

As you watch the video, notice:

• Viral behavior — people lining up, posting, reacting

• Emotional or hype-based language

• Social media influence, resale frenzy, or public excitement

• Visual appeal — cute design, aesthetics, or novelty

• How the story focuses on the moment, not the data

When public excitement and cultural buzz drive the narrative, you’re looking at trend-driven storytelling.

Multiple Choice

The story opens by saying people are “going bonkers” for the teddy bear cups. Why is this a trend-driven element?

• It highlights emotional excitement and viral behavior rather than factual data

• It reviews Starbucks’ financial performance

• It summarizes a recent product study

• It relies on historical sales records

Multiple Choice

Why does the segment show people lining up at 4:30 a.m. and visiting multiple Starbucks locations?

• To compare Starbucks’ market share to other coffee chains

• To demonstrate widespread participation in a viral consumer trend

• To analyze customer demographics using statistics

• To provide scientific evidence about caffeine demand

Multiple Choice

The reporter mentions people paying $290 to $550 for the cup on resale sites. What trend-driven element does this illustrate?

• A formal economic analysis of inflation

• A government report on holiday spending

• The social frenzy and viral demand pushing prices higher

• A long-term study of consumer behavior

Multiple Choice

Why does the segment include personal interviews where people explain why they “love bears” or think the cup is “so good”?

• The interviews are required to verify official statistics

• The story is meant to compare Starbucks to other retailers

• The anchor needed filler time in the broadcast

• Trend-driven stories feature personal reactions to show why a moment becomes culturally popular

Multiple Choice

The story focuses on the appearance of the cup, the cute design, and people’s excitement. What trend-driven technique is this?

• Emphasizing visual appeal and social hype instead of factual analysis

• Presenting detailed numeric data about Starbucks’ yearly sales

• Citing long-term product testing research

• Comparing historical consumer trends from past decades

Multiple Select

What are the key considerations when crafting your story?

• Define Purpose

• Choose Data-Driven

• Choose Trend-Driven

• Hybrid Approach

Multiple Choice

How can visuals enhance storytelling?

• By creating emotional resonance

• By defining audience personas

• By establishing context

• By tailoring story format

Multiple Choice

What does the term 'Place' refer to in the context of storytelling?

• Define audience personas

• Establish context and environment

• Integrate visuals

• Tailor story format

Multiple Select

What are the key elements to outline when developing a short story pitch or draft?

• Identify Core Insight

• Outline Key Elements

• Sketch Narrative Arc

• Plan Visuals

Multiple Choice

A(n) ________ is an example of a social media engagement metric.

• Like

• Share

• Comment

• All of the above

Multiple Select

What are the key tips for success in digital media storytelling?

• Strong Hook

• Build Trust

• Emotional Connection

• Platform Optimization

Multiple Select

What are the key components of Data-Driven Storytelling and Trend-Driven Storytelling?

• Credibility

• Immediacy

• Clarity

• Shareability

Multiple Choice

Scenario 1: You have to write a data-driven story about new Netflix streaming numbers. Which headline is strongest?

• “Everyone Is Talking About Netflix Right Now”

• “Netflix Just Broke Its All-Time Streaming Record — Here Are the Numbers”

• “Fans Are Freaking Out Over Netflix’s Latest Release”

• “Netflix Has a New Hit (According to My Friends)”

Multiple Choice

Scenario 2: For a trend-driven story about a viral TikTok dance, which angle works best?

• “How the TikTok Algorithm Pushed This Dance to 8 Million Views”

• “A Study of Dance Patterns in Modern Culture”

• “Dance as a Metaphor in Cognitive Science”

• “Why This Movement Matters in the Long Term”

Multiple Choice

Scenario 3: When strengthening a trend-driven story, what should you check for?

• Is the trend happening right now?

• Are there at least seven government sources?

• Does it include a 20-year history of the topic?

• Does it avoid showing people’s reactions?