
MNT Lecture 3 - Marketing esearch and Analysis and Strategy
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What is Moltbook? The strange new social media site for AI bots | AI (artificial intelligence) | The Guardian
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The Digital Shift: The internet has disrupted business landscapes, requiring managers to prioritize tactics based on business strategies (Explorer, Analyzer, Defender).
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Open Ended
Can you"translate" the traditional 4Ps into the modern 4Cs?:
1. Instead of describing the Product, describe the Consumer Want/Need.
2. Instead of listing the Price, describe the Cost to Satisfy.
3. Instead of the Place, describe the Convenience.
4. Instead of Promotion, describe how you will establish Communication (dialogue).
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Match
Match the following
We will target a luxury niche to differentiate from competitors.
We will send a 10% off coupon via email.
We will focus on cost leadership.
We will fix the H1 tags on our blog."
Strategy
Tactic
Strategy
Tactic/SEO
Strategy
Tactic
Strategy
Tactic/SEO
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Attendance Code: 45106243
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