
MNT Lecture 3 - Marketing esearch and Analysis and Strategy
Presentation
•
Business
•
University
•
Easy
Inci Toral
Used 1+ times
FREE Resource
71 Slides • 2 Questions
1
2

What is Moltbook? The strange new social media site for AI bots | AI (artificial intelligence) | The Guardian
You can open this webpage in a new tab.
3
4
5
6
7
8
The Digital Shift: The internet has disrupted business landscapes, requiring managers to prioritize tactics based on business strategies (Explorer, Analyzer, Defender).
9
10
Open Ended
Can you"translate" the traditional 4Ps into the modern 4Cs?:
1. Instead of describing the Product, describe the Consumer Want/Need.
2. Instead of listing the Price, describe the Cost to Satisfy.
3. Instead of the Place, describe the Convenience.
4. Instead of Promotion, describe how you will establish Communication (dialogue).
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
37
38
39
40
41
Match
Match the following
We will target a luxury niche to differentiate from competitors.
We will send a 10% off coupon via email.
We will focus on cost leadership.
We will fix the H1 tags on our blog."
Strategy
Tactic
Strategy
Tactic/SEO
Strategy
Tactic
Strategy
Tactic/SEO
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
Attendance Code: 45106243
Show answer
Auto Play
Slide 1 / 73
SLIDE
Similar Resources on Wayground
69 questions
Grammar Review - IE 2022
Presentation
•
University
66 questions
Introduction to Multimedia
Presentation
•
University
68 questions
Comparatives
Presentation
•
KG - University
69 questions
4.1.3
Presentation
•
KG - University
69 questions
CS124 - Programming Language - Statement-Level Control Struc
Presentation
•
University
67 questions
Bahasa Inggris 2 Meeting 4 and 5
Presentation
•
University
70 questions
PPHTA UNIT 2 VOCAB
Presentation
•
University
Popular Resources on Wayground
20 questions
Math Review
Quiz
•
3rd Grade
15 questions
Fast food
Quiz
•
7th Grade
20 questions
Context Clues
Quiz
•
6th Grade
20 questions
Inferences
Quiz
•
4th Grade
19 questions
Classifying Quadrilaterals
Quiz
•
3rd Grade
20 questions
Figurative Language Review
Quiz
•
6th Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
10 questions
Identify Fractions, Mixed Numbers & Improper Fractions
Quiz
•
3rd - 4th Grade
Discover more resources for Business
20 questions
Guess The App
Quiz
•
KG - Professional Dev...
11 questions
NFL Football logos
Quiz
•
KG - Professional Dev...
19 questions
Minecraft
Quiz
•
6th Grade - Professio...
40 questions
8th Grade Math Review
Quiz
•
8th Grade - University
20 questions
Block Buster Movies
Quiz
•
10th Grade - Professi...
10 questions
Would you rather...
Quiz
•
KG - University
40 questions
Flags of the World
Quiz
•
KG - Professional Dev...
14 questions
Superhero
Quiz
•
1st Grade - University