MNT Lecture 5 - Creating Value Promotions and Place

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Categorize

Options (5)

The User Interface (UI) design of a mobile app.

The Customer Relationship Management (CRM) system storing user data.

An automated inventory management system linked to the website.

A "Click and Collect" counter in a retail store.

The 'Buy Now' button on a product page.

Match the specific digital element to the correct component of a Digital Platform Strategy: (A) Front-End, (B) Back-End, or (C) Physical/Phygital.

(A) Front-End

(B) Back-End

(C) Physical/Phygital

Categorize

Options (5)

A customer posts a photo of your product on their Instagram Story without being paid.

A "Sponsored" search result appearing at the top of Google for the keyword "running shoes."

A blog post published on your company’s website titled "10 Tips for Better Sleep."

An email newsletter sent to your subscriber list.

A banner advertisement displayed on a third-party news site.

Classify the following digital marketing tactics as either (P) Paid, (O) Owned, or (E) Earned media.

Paid

Owned

Earned

Open Ended

Someone has downloaded a language-learning app but hasn't opened it in two weeks. The app sends the following push notification:

"We miss you! Come back and buy our premium package for 50% off today!"

Using the "Three Rules" of nudging, identify which rule is being violated and rewrite the notification to be effective.

A world of AI imagination – Is AI marketing the latest tool for misleading customers?

Multiple Choice

Programmatic Advertising requires manual bidding and negotiation by human marketers for every ad slot.

• True

• False

Multiple Choice

Extended Reality (XR) is a term that includes both Augmented Reality (AR) and Virtual Reality (VR).

• True

• False

Multiple Choice

Deep Learning allows computers to reveal hidden relationships between variables that standard observation might miss.

• True

• False

Multiple Choice

Chatbots are currently capable of fully replacing human agents because they can easily understand complex emotions and nuance.

• True

• False

Attendance Code: 78116220