marketing

By Salome Villafranca

Multiple Choice

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.

• Positioning
• Mass customization
• Market targeting
• Market segmentation

Multiple Choice

A retail employee puts a pair of shoes on a customer and asks how they feel.

• Marketing Information Management
• Selling
• Promotion
• Product Management

Multiple Choice

What is the product component of the marketing mix?

• Place

• Promotion

• Price

• Product

Multiple Choice

Which component of the marketing mix involves determining the value of the product or service?

• pricing

• promotion

• distribution

• product design

Multiple Choice

What does the 'place' component of the marketing mix refer to?

• Pricing strategies

• Distribution channels and methods

• Promotional activities

• Product features

Multiple Choice

Which component of the marketing mix involves communicating with customers to create awareness and generate sales?

• promotion

• distribution

• product

• pricing

Multiple Choice

"Single Parents" and "Students" are examples of

• Target Markets

• Life Stages

• Public

• Citizens

Multiple Choice

Which marketing function involves gathering information about customers and competitors?

• product development

• pricing strategy

• sales promotion

• market information management

Multiple Choice

Which marketing function involves creating and improving products or services?

• distribution management

• product service management

• pricing strategy

• market research

Multiple Choice

Which marketing function that involves exchanging goods/services for money?

• sales

• advertising

• product development

• selling

Multiple Choice

Which marketing function involves promoting products or services to attract customers?

• market research

• Promotion

• public relations

• sales

Multiple Choice

What is the purpose of the marketing mix?

• To effectively market products or services

• To analyze market trends and consumer behavior.

• To create brand awareness.

• To increase sales and revenue.

Multiple Choice

The marketing function that involves transporting, tracking, and storing products?

• channel management and distribution

• financing

• promotion

• pricing

Multiple Choice

The marketing function that decides how a business pays for all activities and manages money?

• pricing

• financing

• promotion

• product service management

Multiple Choice

The marketing function that decides the dollar amount charged for an item?

• selling

• market information management

• pricing

• financing

Multiple Choice

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

Multiple Choice

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

• Marketing Information Management
• Product Management
• Selling
• Promotion

Multiple Choice

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

Multiple Choice

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management

Multiple Choice

A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 

• Marketing Information Management
• Market Planning
• Promotion
• Product Management

Multiple Choice

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.

• Distribution
• Product Management
• Market Planning
• Marketing Information Management

Multiple Choice

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.

• Market Planning
• Product Management
• Marketing Information Management
• Distribution

Multiple Choice

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

Multiple Choice

The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. 

• Promotion
• Marketing Information Management
• Product Management
• Selling

Multiple Choice

A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.

• Selling
• Pricing
• Promotion
• Product Management

Multiple Choice

There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.

• Market Planning
• Marketing Information Management
• Selling
• Pricing

Multiple Choice

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation

Multiple Choice

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

Multiple Choice

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Multiple Choice

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 

• Gender
• Income
• Geographic
• Benefit

Multiple Choice

Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

• True
• False

Multiple Choice

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city

Multiple Choice

Why is customer satisfaction important to a business?

• customers will become repeat buyers
• customers will be happy
• customers are stakeholders
• customers are never satisfied

Multiple Choice

The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings

• Marketing
• Market Segment
• Target Market
• Position

Multiple Choice

one segment of a market

• positioning
• niche
• target market
• satisficers

Multiple Choice

Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics

• Psychographic segmentation
• benefit segmentation
• usage rate segmentation
• geodemographic segmentation

Multiple Choice

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

Multiple Choice

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Multiple Choice

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion

Multiple Choice

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

• Price
• Product
• Place/Distribution
• Promotion

Multiple Choice

cost-based pricing is determined by 

• using the wholesale cost of an item as the basis for the priced charged
• what competitors are charging for the same good
• how much the consumer is willing to pay for a product or service

Multiple Choice

The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product

• Sell
• Price
• Product/Service Management
• Promotion