Multimedia mess up

Poll

You’re on your phone between classes. What do you click first?

• A headline that says “5 Ways to Save Money This Semester”

• A video with captions auto-playing about a new Netflix show

• A meme that’s been reshared by three of your friends

Scrolling the Feed

• A = Listicle/blog format works for quick info.

• B = Multimedia storytelling grabs with visuals.

• C = Social content spreads when it’s relatable.

Poll

You like what you saw. What’s next?

• Leave a comment

• Share to your story or feed

• Just scroll on

Do You Engage?

• Commenting = text that invites interaction (questions, calls to action).

• Sharing = emotional/personal resonance makes writing spread.

• Scrolling = if writing doesn’t hook fast, it’s lost.

Poll

Now imagine you created the post. What made it work?

• Catchy headline or hook

• Visuals + captions

• Relatable voice or humor

Storyteller's Lens

The type of content that catches your eye is not random.
It reveals how you process stories and what you value as an audience member.

• If you chose visuals → You respond to sensory impact and immediacy

• If you chose relatable headlines → You value personal connection and relevance

• If you chose topics you care about → You prioritize meaning and purpose

Wrap-Up Discussion

• “Which path did you take most often as a consumer?”

• “If that’s what pulled you in, how can you apply the same technique when you create?”

Takeaway

As a storyteller, your instincts as an audience member shape the stories you create.
Understanding what pulls you in helps you intentionally design stories that pull others in too.

Poll

Which feels more memorable to you?

• A list of facts

• A personal story

• A video with sound and visuals

• An interactive experience (polls, comments, choices)

Conversation follow-up

• Why do experiences stick more than information?

• How does “digital fusion” change what we remember?

Multiple Choice

What is the average attention span in the digital era according to the text?

• 5 seconds

• 8 seconds

• 10 seconds

• 15 seconds

Poll

How You Experience Stories

You’re most likely to fully engage with a story when it…

• Feels immersive

• Feels personal

• Feels visually strong

• Feels emotionally honest

Multiple Choice

Which element of digital storytelling focuses on the author's perspective?

• Gift of Your Voice

• Point of View

• Economy

• Pacing

Poll

Which element keeps you watching or reading?

• Emotional content

• Pacing

• Point of view

• Dramatic question

Multiple Choice

What are the four pillars of storytelling?

• People, Places, Plot, Purpose

• Characters, Settings, Conflict, Message

• Narrative, Emotion, Resolution, Atmosphere

• Audience, Context, Tension, Meaning

Multiple Choice

What is a key difference between writing for the web and traditional media?

• Web narratives compete with distractions

• Web writing is less interactive

• Web stories are always shorter

• Web writing requires more research

Multiple Choice

What are the key considerations for writing for web audiences?

• Concise & Clear Narratives

• Multimedia Integration

• Scannable Formats

• Clear Call to Action

Multiple Choice

What are the three main components of narrative structure for digital stories?

• Setup

• Conflict

• Resolution

• Introduction

Multiple Choice

What are some key characteristics of social media platforms like Instagram, TikTok, Twitter, and Facebook for content creation?

• Strong visuals and compelling captions

• Long-form content

• Static images only

• Limited audience engagement

Multiple Choice

What are the key features of interactive stories that enhance user engagement?

• Data visualizations

• Scrolling effects

• Embedded multimedia

• All of the above

Multiple Choice

What are the key strategies for engaging your audience when creating multimedia stories?

• Understanding your audience

• Using complex language

• Ignoring feedback

• Focusing solely on visuals

Multiple Choice

What are the four key components to knowing your audience deeply?

• Understand Motivations

• Foster Dialogue

• Tailor Content

• Build Empathy

Multiple Choice

What is the significance of authenticity in storytelling according to the text?

• It is optional for creators

• It builds trust and connection

• It is not important

• It is only for older demographics

Audience interaction + media amplification means content moves beyond the original platform.It means your writing can leave its original space. Once others share or report it, you lose control over context.

​Takeaway

In digital spaces, meaning is negotiated. Your intention matters less than how the audience perceives and interacts with the message.