Entrepreneurship--Lesson 4-4 Slides

Drag and Drop

Positioning ​

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- a short statement that ​

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what a business ​

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and it’s ​

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from the competition.

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Statement

explains

does

different

similar

hides

earns

Drag and Drop

Complete this positioning statement for TikTok: "We offer a ​

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video platform for ​

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and content ​

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to discover, create, and ​

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entertaining videos. Unlike other ​

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, we provide a user-friendly interface with advanced video editing tools and an algorithm that delivers highly personalized content."

Drag these tiles and drop them in the correct blank above

short-form

consumers

share

social media platforms

creative individuals

long-form

businesses

watch

video-sharing platforms

bored people

Multiple Choice

Any goods and services a business sells

• advertising

• product

• market segment

• profit

Multiple Choice

Which of the following best describes a product mix?

• The combination of all products and services a business sells

• The price at which a product is sold

• The way a product is advertised

• The packaging design of a product

Multiple Choice

Which of the following is NOT a reason for setting a price objective?

• To maximize sales

• To increase profits

• To reduce product quality

• To establish an image

Multiple Select

Which of the following are types of cost-based pricing? Select all that apply.

• Markup price

• Markdown price

• Bundling

• Time-based pricing

Multiple Choice

What are the key components you should consider when developing a product as part of the marketing mix?

• Product mix, features, branding, packaging, positioning

• Advertising, sales, distribution, finance

• Customer service, employee training, logistics, pricing

• Market research, technology, legal, ethics

Multiple Choice

Which of the following is NOT a type of discount pricing technique mentioned in the slide?

• Prestige pricing

• Cash discounts

• Quantity discounts

• Seasonal discounts