
Advertising Test 2 Review
Authored by Jolene Smith
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Media that uses sight, sound, motion, and color to send advertising messages
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This type of advertising media is highly visible, reaches a broad target market, and has round-the-clock exposure.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketers must decide which type of media will most effectively convey their message for the least amount of __________
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These ads are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The channel of communication used to send a message is known as:
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of media uses mailing lists to create highly segmented advertising campaigns?
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than tv ads.
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