Advertising Test 2 Review

Media that uses sight, sound, motion, and color to send advertising messages

• Radio
• Television
• Internet
• Billboards

This type of advertising media is highly visible, reaches a broad target market, and has round-the-clock exposure.

• Billboard
• Transit Ad
• Aerial ad
• Magazine

Marketers must decide which type of media will most effectively convey their message for the least amount of __________

• Profit
• Time
• Inconvenience
• Money

These ads are more expensive and take longer to produce than newspaper ads, but have a longer lifespan and may reach a more specific target audience

• Billboard
• Radio
• Magazine
• Transit

The channel of communication used to send a message is known as:

• Frequency
• Channel
• Broadcast
• Media/Medium

What type of media uses mailing lists to create highly segmented advertising campaigns?

• Flyers
• Banners
• Direct-Mail
• Brochures

This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than tv ads.

• Billboards
• Newspaper
• Magazine
• Radio

One of the oldest and most effective types of advertising media:

• Print
• Broadcast
• Internet
• Outdoor

An inexpensive way to promote a product or service that is often ignored

• Direct-Mail
• Billboard
• Flyer
• Telemarketer

This is one of the the oldest and least expensive types of media and uses creative headlines and visual images to attract attention.

• Billboards
• Direct-Mail
• Print 
• Outdoor