IBT 10-1 Marketing Functions

›Determining the best ways for customers to locate, obtain, and use the products and services of an organization.

• Distribution
• Selling
• Marketing-information management
• Pricing

›Communicating directly with potential customers to determine and satisfy their need.

• Financial analysis
• Selling
• Product & Service Management
• Pricing

›Designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs.

• Marketing-information management
• Promotion
• Product & Service Management
• Financial analysis

›Setting and communicating the value of products and services.

• Promotion
• Pricing
• Financial analysis
• Marketing-information management

›Obtaining, managing, and using market information  to improve business decision-making and the performance of marketing activities.

• Promotion
• Pricing
• Financial analysis
• Marketing-information management

›Budgeting for marketing activities, obtaining necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business’ products and services.

• Financial analysis
• Distribution
• Selling
• Pricing

›Communicating information about products and services  to potential customers.

• Distribution
• Pricing
• Selling
• Promotion