Elements of Argument & Persuasive Techniques

A claim that a listener should accept an argument because of how many other people have already accepted it- everyone is doing it. 

• Snob appeal
• Bandwagon appeal

Make the consumer feel like if they buy the product they will be part of an elite or exclusive group- be better than everyone else. 

• Snob appeal
• Ethical appeal

An important person, professional, or famous figure endorses a product or item.

• Appeal to fear
• Appeal to Authority

A persuasive technique based on the speaker's natural honesty, sincerity, and commitment to what is right and good. Uses assumptions. 

• Bandwagon appeal
• Ethical appeal

This technique suggests that a person or product will protect you against something unpleasant or dangerous.

• Logical Appeal
• Appeal to fear

Any material that serves to prove a claim. 

• Support
• Counter Argument

Arguments made to counter opposing viewpoints. 

• Claim
• Counter Argument

Snarl Words are an example of...

• Loaded Language
• Ethical Appeals

This type of support uses facts and reasonable evidence. 

• Emotional Appeal
• Logical Appeal

The writer's position on an issue or problem.

• Claim
• Support