Persuasive Quiz

What persuasive technique is being used in this advertisement?

• Connotative Language
• Testimonial
• Glittering Generalities
• Bandwagon

What is connotative language?

• words with a negative meaning
• words with a positive meaning
• words with either a positive or negative suggested meaning
• words with a negative suggest meaning 

What is emotional appeal?

• appeals to the readers logical side
• tries to persuade the reader by using words that appeal to the reader's emotions instead of to logic or reason
• relies on factual evidence to prove a point 

When the advertiser attempts to persuade the reader by using a famous person to endorse a product or idea is called what?

• testimonial 
• glittering generalities
• cause and effect
• snob appeal

This is an axample of...

• Appeal to Emotion
• Glittering Generalities
• Bandwagon
• Testimonial 

______________ messages that produce strong feelings, such as fear or pity. 

• Bandwagon
• Connotative Language
• Emotional Appeal
• Card Stacing

This is an example of...

• Testimonial
• Emotional Appeal
• Bandwagon
• Connotative Language

A statement or personal belief, feeling, or thought, which does not require proof or evidence.

• Opinion
• Fact

This is an example of...

• Emotional Appeal
• Testimonial
• Bandwagon
• Card Stacking

This technique uses a person who may be just like you to sell a product or service. 

• Plain Folks
• Bandwagon
• Cause and Effect
  Testimonial
• Appeal to Emotions