Sports Marketing 3.1 & 3.2

Which of the following are reasons a business might give for wanting to be involved in a sports sponsorship?

• All are reasons.
• Increase Visibility
• Become More Competitive
• Increase Sales

_______ is the relationship between a corporate entity and a sports property, where the company pays cash or in-kind fee in exchange for exposure at the property.

• Promotion
• Sports
• Sponsorship
• Sports Marketing

Leveraging a sponsorship means:

• Utilizing a sponsorship measurement tool to check effectiveness
• Increasing the value of the sponsorship through additional marketing efforts
• Pulling consumers into a marketing program
• Targeting a small number of your fan base at an event

Which of the following are true about sponsorship exclusivity:

•  Exclusivity is usually defined by the "category" of the product or service 
•  The sponsoring company prefers a narrow definition of the category 
•  The property prefers a broad definition of categories available for sponsorship
•  All answers are correct. 
  

Which one of these is NOT part of a SWOT analysis?

• Strengths
• Weaknesses
• Opportunities
• Tangibles

What are the 4P's of the marketing mix?

• Product, Place, Price, Promotion
• Prepare, Plan, Product, Plus
• Push, Promote, Price, Product
• Promotion, Product, Plan, Prepare

The distinctive Nike "Swoosh" is considered to be a ____________ for Nike.

• trade name
• brand name
• brand mark
• trade character

• sponsorship
• licensed product
• endorsement 
• branded product

______ is a source of diversion or physical activity engaged in for pleasure.

• Boxing
• Chess
• Sports
• Sales

How many points is a Free Throw worth in basketball?

• 3
• 2
• 1
• 5