Roger's Diffusion of Innovation

When was the theory of diffusion of innovation developed?

• 1986
• 1962
• 1966
• 1926

Who came up with the theory?

• Malcolm Gladwell
• Roger Williams
• Everett Rogers
• Everest Rogers

What is the name of the first group of adopters?

• Early Adopters
• Innovators
• Early Majority
• Hipsters

Which two groups make up the largest percentage of adopters?

• Early Majority and Late Majority
• Early Adopters and Laggards
• Early Adopters and Late Majority
• Early Majority and Early Adopters

"These are people who want to be the first to try the innovation and willing to take risks."
Which group of adopter is this?

• Early Adopters
• Early Majority
• Innovators
• Hipsters

Which is NOT the current example of disruptive innovations?

• Uber
• AirBnB
• Teach For Malaysia
• Coca Cola