Ch 10 Marketing Intro To Business

Contests, games, and product give-aways are all examples of

• personalized promotion
• sales promotion
• public relations
• publicity

Which of the following scenarios will most likely result in comparatively low prices?

• product is highly complex and technical
• supply for a product is low and demand is high
• products sold at lg warehouse, little personal service, on the outskirts of town
• product has few close competitors because it is unique

Which of the following is a function of promotion?

• Advertising
• budgeting for marketing activities
• improving products
• market research

Product costs + operating expenses + profit =

• markup
• gross cost
• selling price
• markdown

Which of the following would NOT generally be considered one of the marketing functions?

• repairing
• pricing
• promotion
• selling

A key difference between advertising and publicity is that

• advertising is presented through the media and publicity is not.
• advertising is always positive and publicity is always negative.
• advertising is personalized promotion and publicity is mass promotion
• advertising is paid communication and publicity is non-paid

In a communication path, the person or organization that has information to communicate to another person or organization is called the

• receiver
• sender
• decoder
• channeler

Businesses that take part in a channel of distribution are known as

• channel members
• retailers
• consumers
• distributors

Additions and improvements to a basic product are called

• guarantees
• warranties
• brand names
• product features

Which marketing function involves communicating directly with potential customers to determine their needs?

• product and service  management
• selling
• financial analysis
• pricing