Sports and Entertainment Marketing I Exam Review 50 Questions

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.

• total
• indirect 
• fiscal
• direct

One of the main differences between professional and amateur athletes is that for professionals, the game is often

• their occupation. 
• closed to the public.
• free of charge.
• played for enjoyment.

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

• labor unions.
• trade associations.
• sanctioning bodies.
• professional societies.

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• Promotions 
• Advertising
• Community relations 
• Media relations

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.

• inconsistent 
• perishable 
• tangible 
• consistent 

Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)

• appreciation for others' physical strength.
• need to take emotional risks.
• sense of pride and accomplishment.
• feeling of purpose and belonging.

One of the primary reasons that people are motivated to attend arena football games is the

• instant-replay feature.
• affordable ticket prices.
• low scores.
• prime-time, network television. exposure.

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

• Saying a tournament is great
• Attending a grand opening
• Appearing in a print ad
• Cheering for a football team

What might a sports organization offer a business to encourage that business to sponsor an event?

• Naming rights 
• Percent of Profits
• Partial Ownership
• Free advertising

The relationship between a sponsor and a sport entity is often described as a

• merger.
• partnership.
• buyout.
• takeover.