Sports and Entertainment Marketing I 4.08-4.10

Which of the following is one of the main features of a sport product:

• Franchises 
• Athletes 
• Tickets
• Extensions 

One of the features of sports events such as football games is that they are

• impulsive.
• consistent. 
• unpredictable. 
• tangible. 

Which of the following is a consideration when implementing a ticket sales campaign:

• Name recognition 
• Seating arrangement
• Immediate accessibility
• Organized hospitality 

Sales promotion is a major part of sport/event marketing because

• the most important task in sport/event marketing is ticket sales.
• there aren't very many sport/event customers.
• the industry is so highly competitive.
• the industry can get very boring.

When you ask, "What does this sales promotion offer to customers?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing?

• Determine how to get the news out.
• Determine creativity. 
• Determine delivery. 
• Determine incentive.

When you ask, "How will my customers receive this sales promotion?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing?

• Determine how to get the news out.
• Determine creativity. 
• Determine incentive.
• Determine delivery.

What is the first thing you should understand when setting out to develop "out-of-the-box" sales promotion ideas for your game/event?

• You need a certain amount of experience to do so.
• There is no way to be prepared for inspiration.
• You need a certain amount of education to do so.
• There is no particular source or technique.

Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament.He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?

• He knows his target market.
• he knows his competition. 
• He's putting a new twist on an old idea.
• He's brainstorming.

A sports marketer has developed a sales packet that contains a team brochure, schedule, and a season ticket application. Why should all of the materials have the same basic appearance?

• To customize the materials to specific groups
• To motivate the recipients to open the sales packet
• To indicate that the materials are all from one organization
• To provide information that is relevant to the upcoming season

When writing a script for a sales presentation, a salesperson should use language that is

• complex, intricate, and intense.
• conceptual, intellectual, and difficult.
• childish, humorous, and spontaneous.
• positive, precise, and pertinent.