Advertising Techniques and Vocab Quiz

Any paid form of nonpersonal communication that uses mass media to deliver a message is called?

• Management
• Advertising
• Human Resources
• Financial resources

Advertising that gives benefits of a specific product.

• Brand
• Product

Advertising that aims to build an image of that brand or company.

• Product
• Brand

The amount of money each form of advertising will cost the business.

• Cost
• Reach
• Frequency

The total number of people who will see the advertisement.

• Cost
• Frequency
• Reach

The number of times the target audience is exposed to the advertising message.

• Cost 
• Reach 
• Frequency

The type of advertising technique that tells consumers what to do next, removes all doubt about what the next step will be. Click here, Vote now, Buy now. 

• bandwagon
• humor
• claim
• call to action

This type of advertising technique gives information about how the product will help you. Examples:  99.9% clean, up to 95% clean

• call to action
• claim
• bandwagon
• fear

This type of technique states that if it's good enough for the group it's good enough for me.  Ex. If everyone is using it so should I.

• claim
• call to action
• fear
• bandwagon

This type of technique is used to make people laugh but doesn't provide information about the product or service.

• claim
• fear
• humor
• bandwagon