Advertising Techniques and Vocab Quiz

Advertising Techniques and Vocab Quiz

KG - University

15 Qs

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Advertising Techniques and Vocab Quiz

Advertising Techniques and Vocab Quiz

Assessment

Quiz

Specialty

KG - University

Easy

Created by

Kay Quick

Used 5+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any paid form of nonpersonal communication that uses mass media to deliver a message is called?

Management
Advertising
Human Resources
Financial resources

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising that gives benefits of a specific product.

Brand
Product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising that aims to build an image of that brand or company.

Product
Brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The amount of money each form of advertising will cost the business.

Cost
Reach
Frequency

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The total number of people who will see the advertisement.

Cost
Frequency
Reach

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The number of times the target audience is exposed to the advertising message.

Cost 
Reach 
Frequency

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The type of advertising technique that tells consumers what to do next, removes all doubt about what the next step will be. Click here, Vote now, Buy now. 

bandwagon
humor
claim
call to action

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