PESTEC

Factors from outside the business that can influence how a business operates are:

• Internal Factors
• External Factors

Factors from inside the business which affect how the business operates are:

• Internal Factors
• External Factors

Actions that the government take are considered:

• Political
• Environmental
• Economic
• Social

If the UK government introduce a new law this is considered what kind of factor?

• Economic
• Political
• Technological
• Competitive

When the UK government introduced the Sugar Tax this affected a number of businesses.  This would be considered a:

• Environmental Factor
• Economic Factor
• Social Factor
• Political Factor

The local government denies planning permission for a local business to expand.  This is an example of:

• Environmental Factor
• Economic Factor
• Political Factor
• Social Factor

The country is in recession and there is high unemployment what kind of factor is this?

• Social
• Technological
• Economic
• Political

Interest Rates have been recently increased.  What kind of factor is this?

• Political
• Technological
• Competitive
• Economic

Celebrities on social media using a businesses product is an example of:

• Economic Factor
• Social Factor
• Political Factor
• Competitive Factor

An ice cream seller is subject particularly to:

• Technological Factors
• Economic Factors
• Environmental Factors
• Competitive Factors