Unit 4.4 Promotion

National television advertising is usually too expensive as a form of promotion for most businesses to use.

• True
• False

Advertising is another word for promotion.

• True
• False

The internet is an example of below-the-line promotion.

• True
• False

Direct marketing does not include media advertising.

• True
• False

Below the line promotion includes: direct mail, point of sales displays and flyers (handouts).

• True
• False

Advertising clutter is a drawback of using magazines as a form of above-the-line promotion.

• True
• False

Packaging is often used as a form of below-the-line promotion.

• True
• False

Promotion is defined as business activities aimed at establishing and protecting the desired image of an organization.

• True
• False

Viral marketing is usually conducted via the Internet, e.g. emails, social media and social networks.

• True
• False

Guerrilla marketing is any form of free promotion.

• True
• False