Intro to Chapter 5-Vocab

____is a clear and concise description of an opportunity

• business concept
• Technology concept
• Howard concept

___is the process used to determine the initial feasibility of an idea.

• business analysis
• feasibility analysis
• marketing analysis
• Chief Keef Analysis

___is a tool for organizing important information about the competition.

• Competitive Matrix
• Matrix movies
• Non-Competitive Matrix
• None of the Above

____is a document that presents a complete and detailed picture of the new business.

• Business Plan
• Foundations of Technology Plan
• Howard Plan

____describes how you intend to create and capture value with your business concept.

• Fashion model
• Business model
• Male model
• Woman model

A ___establishes the scope and purpose of a company and reflects its values and beliefs (focuses on the future)

• Vision statement
• Mission statement
• Howard statement
• none of the above

A ___exposes the specific aspirations of a company, the major goal for which it will strive.

• Mission statement
• Vision statement
• Howard statement
• Factual statement

An ____is  a group of businesses with a common interest, such as financial services, computers, retail, or groceries.

• Industry
• Beneficiaries
• Prototype
• None of the Above

___is a working model of the new product.

• prototype
• mock-up
• Kate Upton
• None of the Above

____segmentation is the process of grouping a market into smaller subgroups defined by specific characteristics.

• Market
• Grocery
• Target
• Wal-Mart