Review of Marketing Plan

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

A formal, written, document that directs a company's activities for a specific period of time is a

• Marketing Plan
• Target Market
• Executive Summary 
• Target Plan

____________ and _____________ are internal factors that affect a business operation.

• Strengths and Weaknesses
• Strengths and Opportunities
• Opportunities and Threats
• Weaknesses and Threats

An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it. 

• SWOT Analysis
• Marketing Plan
• Executive Summary
• Economic Impact

Grouping people with similar lifestyles, shared values, attitudes and opinions

• Psychographics
• Demographics
• Geographics
• Behavioral

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• Promotion
• Product
• Place
• Premium

The ______________ includes 4 basic marketing strategies. 

• Marketing Mix
• Targeting Mix
• Product Mix
• Store Mix

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorial
• Psychographic
• Demographic
• Geographic