POB 3.01 Functions of Marketing (RR)

The entire process of moving, handling, and storing goods from the producer to the consumer is called:

• Distribution
• Marketing
• Packaging
• Production

Which marketing function helps business people forecast how much will be sold in a given period?

• Distribution
• Marketing Information Management
• Risk Management
• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution
• Pricing 
• Promotion
• Selling

What function is concerned with making decisions about investments?

• Distribution
• Financing
• Promotion
• Selling

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• Marketing Information Management
• Pricing 
• Promotion
• Purchasing

Informing consumers about products, services, images, or ideas that will influence their buying decisions are examples of:

• Production
• Promotion
• Pricing
• Purchasing

Coca-Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Marketing Information Management
• Risk management
• Selling
• Financing

Which marketing function helps marketers answer the question, “What are we going to produce or sell?”

• Product/Service Planning
• Risk Management
• Promotion
• Selling

Which function of marketing is important because it determines how much gross profit a business will make on a product or service?

• Distribution
• Pricing
• Promotion
• Risk Management

Which marketing function responds to consumer needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction?

• Distribution
• Promotion
• Purchasing
• Selling