MMS Civics: Interest Groups, the Media, & Propaganda

Join in because EVERYONE does it!

• Plain Folk
• Transfer
• Bandwagon
• Name Calling

Honest and ordinary people, like you and I, choose this product.

• Plain Folks
• Snob Appeal
• Fear
• Emotional 

A famous person supports and endorses the product.

• Fear
• Transfer
• Snob Appeal
• Testimonial

People or objects are called names, although it might not be truthful. 

• Glittering Generalities
• Name Calling
• Snob Appeal
• Emotional Words

This is when appealing words are used that connect with a positive thought or idea.

• Glittering Generalities
• Plain Folk
• Fear
• Band Wagon

a person who participates in activities in order to influence government officials

• governor
• senator
• lobbyist
• mailman

A group of people who are concerned with a particular issue and who try to influence legislators to act in their favor:

• media group
• interest group
• political party
• bandwagon

propaganda technique encouraging the viewer to like something or someone because everyone else does

• bias
• bandwagon
• glittering generalities
• transfer

the use of something to represent ideas or qualities 

• bias
• testimonial
• bandwagon
• symbolism

What is a biased sample? 

• An individual close friends, religious groups, clubs, work groups
• In polling a group that does not accurately represent the larger population
• Groups that seek policy goals that it believes will benefit the nation (general public) not just themselves
• A small group of people who are typical of the larger group being studied