Rhetorical Analysis

Reference to a famous historical, Biblical, mythological, or literary figure or event. 

• Exigence
• Logos
• Allusion
• Syollogism

Words or phrases that limit the scope of a claim (e.g., usually in a few cases, under these circumstances)

• Qualifiers
• Purpose
• Analysis
• Claim

Persuasion through appeals to the audience's emotions. 

• Logos
• Pathos
• Immediate Audience
• Inductive Reasoning

Persuasion by means of logic or reasoning. 

• Allusion
• Logos
• Arrangement
• Pathos

Form/Structure/Organization

• Arrangement
• Deductive Reasoning
• Form
• Tone

A spoken, written, or visual text that expresses a point of view; the central point a text is making; a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong. 

• Tone
• Qualifers
• Argument
• Exigence

A statement that asserts a belief or truth. 

•  Claim
• Purpose
• Metaphor
• Tone

An audience that is not physically present, but that is affected by the speaker's message. 

• Immediate Audience
• Syllogism
• Qualifers
• Mediated Audience 

What prompts the speaker to speak at this particular point in time. 

• Tone
• Exigence
• Purpose
• Claim

Persuasion through convincing the audience of one's moral character. 

• Arrangement
• Ethos
• Tone
• Syllogism