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Marketing test 2 review

Authored by Whitney Miller

History, Biology, Professional Development, Fun

9th - 12th Grade

Used 25+ times

Marketing test 2 review
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Through sales, products are transferred to consumers who can then use them. This is an example of which role of selling?

Increasing product variety
Promoting competition
Affecting employment
Adding utility

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a pre-sale opportunity for salespeople to provide customer service?

Providing ample product information
Shipping and delivery
Maintenance and repair
Technical assistance and support

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can salespeople do to maintain good relationships with existing customers?

Ask for new referrals
Use customers in advertisements
Live up to their promises
Send customers expensive gifts

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer’s needs. Carol always attempts to close a sale at all costs. Who is most likely to be the more successful salesperson?

Joe because he is a nice person
Carol because Joe is too timid to close a sale
Joe because he will get more repeat business
Carol because she will make more sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of information concerning policies and procedures do employees often extract from an internal business report?

Customer profiles
New personnel regulations
Industry research data
Former local competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a salesperson need to do to be successful in selling?

Always attempt to sell related merchandise  
Ask management to limit the number of brands
Describe the disadvantages of competing brands
Learn the features unique to the brands she or he sells

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of information should employees be able to locate in their company’s employee handbook?

The company’s annual report
The company’s list of current job openings
The use of company property
The number of vacation days that an employee has taken

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