Marketing

Logos, trademarks and images are examples of which of the following?

• Branding
• Positioning
• Packaging
• Market penetration

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Product
• Place
• Price
• Promotion

What is the purpose of product differentiation?

• To simplify pricing
• To target mass markets
• To minimise prodution
• To target individual market segments

Businesses are becoming increasingly aware that social media advertising can have positive results because it is

• an effective method to gain exposure that is easy to use and monitor
• easy to accurately measure the advertisement's reach and frequency
• inexpensive in comparison to traditional advertising methods
• only (a) and (c)

Packaging is an example of which of the following marketing strategies?

• Price
• Product
• Place
• Promotion

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

Marketing managers are concerned with consumer behaviour because

• consumers always behave in a rational and predictable manner.
• the way consumers behave is easily controlled by marketing strategies.
• the way consumers behave is always unpredictable.
• the way consumers respond to a business's marketing strategies has a large impact on the business's success.

A market consists of _____ or _____ with _____ or _____ & the _____ & _____ to buy.

• people, organizations, money, credit, ability, willingness
• businesses, organizations, needs, wants, ability, willingness
• people, organizations, needs, wants, ability, willingness
• producers, consumers, needs, wants, inability, unwillingness