Marketing Review

Marketing Review

8th - 12th Grade

20 Qs

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Marketing Review

Marketing Review

Assessment

Quiz

Professional Development

8th - 12th Grade

Hard

Created by

Jana Minor-Oliver

Used 2+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of laws protect consumers from unethical selling practices, such as high-pressure sales techniques?

Limited-probationary  
Cooling-off  
Conditional-sales
Buyer-withdrawal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

So a business can retrieve customer and internal marketing information from a central location, it may use which technological tools?

Presentation software
A database
Opt-in e-mail
A CAD program

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hotel supply salespeople who give expensive gifts to customers in an attempt to obtain their business are often considered guilty of which behavior?

Violating local laws
Overstating expenses
Accepting bribes
Unethical behavior

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the most significant reason why marketing research is important to businesses?

It makes competitors take notice of the business.
It improves financial management.
It contributes to business success.
It helps the business to base decisions on opinions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which statement about marketing research problems is true?

Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched.
Company decision-makers typically finalize marketing research problems prior to involving marketing researchers.
Marketing research problems are commonly based on specific research objectives and research instruments.
Marketing research problems are usually only needed when marketing researchers plan to gather external information.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers possess which characteristics?

Open, friendly, and nonjudgmental  
Approachable, opinionated, and organized  
Consistent, biased, and aggressive
Courteous, passive, and distant

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?

Radio  
Newspaper
Direct mail
Television

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