S&E Ch. 9 Review

The main goal of promotion is to increase sales.

• True
• False

An advantage of personal selling is that the seller can immediately address any customer concerns.

• True
• False

Public image and community outreach are low priorities for all professional athletes.

• True
• False

Frequency refers to the number of customers who see an advertisement and then take some kind of action.

• True
• False

Sales promotions are used only for a limited time.

• True
• False

Product placement is a growing form of advertisement used in films, television shows, and the live theater.

• True
• False

Publicity is a free message controlled by the business.

• True
• False

Damage control involves refuting, justifying, or downplaying bad publicity.

• True
• False

A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by

• ​the media
• the fans
• the individual being recognized
• an Internet campaign

Public image

• ​is important to celebrities
• ​is created by public relations
• ​influences fans' choices of favorite teams and athletes
• ​all of the above