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Marketing 4 P's

Authored by Heather Singer

Other

11th - 12th Grade

Used 87+ times

Marketing 4 P's
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is not a product strategy?

how to package a product
what image to project
how to distribute the product
what brand name to use

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P represents what consumers are able and willing to pay for a good or service?

Product
Place
Price
Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P represents where consumers can buy a product or service?

Product
Place
Price
Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P represents features such as sizes and colors?

Product
Place
Price
Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P represents how you reach the audience by advertising online or on billboards?

Product
Place
Price
Promotion

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

THE 4 P's - product, place, promotion, price

price
selling
target market
Marketing mix

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

what to make, how to package it, what brand name to use and what image to project

price
product
target market
Marketing mix

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