Marketing

Why do businesses use market research?

• To identify customer needs
• To sell goods and services
• To advertise
• To employ more people

What is the first step for a new business?

• To attract repeat purchases
• To attract trial purchases
• To attract advertising
• To advertise

What does desk research involve?

• Gathering new data
• Gathering existing data
• Conducting surveys
• Creating personas 

What is information collected about opinions and views called?

• Quantitative data
• Qualitative data
• Segmentation
• Surveys

How does accurate market research help a business?

• By avoiding risk
• By reducing risk
• By eliminating risk
• By increasing profit

What does a market segment identify?

• All the products in the market
• Competitors
• Groups of people with similar buying habits
• Profit margins

What can a market map be used to identify?

• Gaps in the market
• Competitors
• Groups of people with similar buying habits
• Product placement

What is the name of an individual who is asked questions in a survey?

• A supplier
• A sample
• A respondent
• A schmuck

What are the total number of people selected to answer market research questions called?

• A supplier
• A sample
• A respondent
• A herd

Which of the following is an example of primary research?

• Internet research
• A focus group
• Company reports
• BBC News