Unit 1 Sports & Entertainment

Which of the following is not part of the marketing mix? 

• professionals
• price
• promotion
• product

The value of all goods and services produced in a country is known as: 

• DNS
• 4 P's
• IOS
• GDP

This kind of marketing is not directed toward specific groups: 

• online marketing
  
• target marketing
• marketing mix
• mass marketing

A target market is: 

• a form of business ownership
• statistics that describe a population in terms of personal characteristics
• all consumers
• potential customers with shared needs who have the desire and ability to buy a product

A shoe repair shop is an example of: 

• A consumer product
• Manufacturing company
• A service retailer
• A wholesaler

An event such as the Super Bowl creates an economic impact on the host city or area.

• True
• False

The sports and entertainment is not very profitable in the United States. 

• True
• False

The sports and entertainment is not very profitable in the United States. 

• True
• False

The path a product takes from the producer to the consumer

• marketing mix
• channel of distribution
• promotion
• sales

The study of the choices and decisions that affect making, distributing, and using goods and services

• economics
• competition
• GDP
• channels of distribution